Strategy
Six tips to creating a winning email nurture campaign
Email is still one of the best ways for businesses to engage their target audience. Reaching prospects with content relevant to their
Blog
The place to be for tech B2B marketers. Here you'll find all the content you need to keep the leads coming.
Company Updates
Isoline wins gold in the Global Content Awards
We're delighted to announce that Isoline has won gold in the Global B2B Content Campaign of the Year category of the Global Content
Strategy
Has your email list died? Here’s how to bring it back to life
If you're reading this, you're probably trying to breathe life into an email list that's seen better days. You might have inherited
Content
How to write B2B website copy that does not suck
Website copy – especially home page copy – is the hardest of all copy to write and get approved. Whether you’re in tech B2B
Strategy
The marketing metrics every telco brand should be measuring
As famous management consultant Peter Drucker said, “If it cannot be measured, it cannot be managed.” Metrics are essential to
Content
5 underrated B2B content marketing tactics
As a tech marketer taking to a B2B audience you’ve implemented a content marketing strategy a while ago, and it’s perfectly