By Saskia Davis, January 27, 2023

If you’re a B2B content marketer, you’re probably a pretty good one, or even one of ...

By Eleanor Turney, January 19, 2023

Content marketing is crucial for B2B businesses. Because it is focused on sharing knowledge, educating readers, engaging...

By Bailey Byrne, January 13, 2023

Why do B2B marketers fear TikTok? The app may be filled with dancing and comedy, but it can still be a powerful tool for...

By Claire Trévien, January 6, 2023

Trade shows are a huge investment for any tech B2B company in terms of both time and money. When done right, they are th...

By Tola Makanjuola, December 16, 2022

When is the last time you opened a sales email rather than deleted it? Is your ‘promotions’ folder full of newslette...

By Maria Bobo, December 5, 2022

Hannuka, Kwanzaa, Christmas, boxing day, New Year’s Eve… The end of 2022 is fast approaching and many B2B tech busin...

By Shweta Raina, November 25, 2022

The world of telecoms is constantly evolving, accelerated by the Covid-19 pandemic. You might already be aware of the ke...

By Claire Trévien, November 17, 2022

“Can we do some personalised marketing?” If these words have sent shivers down your spine: you’re far from alon...

By Saskia Davis, November 13, 2022

There are plenty of opportunities and channels for B2B brands to spread their message, a...

By Anu Ramani, November 2, 2022

Whether your goal is to rank on the first page of Google or provide sales teams with value-added content to keep engagem...

By Tola Makanjuola, October 28, 2022

If you create great B2B content, but your target audience never gets to see it, does it really exist? Content distrib...

By Bailey Byrne, October 21, 2022

Standing out from the crowd is hard, and it can be even harder on

By Fraser McCallum, October 18, 2022

In B2B marketing, benchmarking is used to paint a picture of the environment where you want to operate. It provides the ...

By Maria Bobo, October 7, 2022

Getting the right combination of facts and emotions, convincing the reader to take action with just a few words, and kno...

By Claire Trévien, September 29, 2022

If you’re sick of seeing the same old marketing tools lists that include the same few solutions, you're not alone. ...

By Andy Eldridge, September 22, 2022

Financial technology is all around us, but that doesn’t mean fintech marketing is easy. From finding a way to stand ou...

By Eleanor Turney, September 13, 2022

Newsletters can be a brilliant way to keep your business in customers’ minds, to add value to your offer, and to incen...

By Saskia Davis, September 12, 2022

Ever been stuck between two products and not sure which to choose? Whether it’s tomato...

By Bailey Byrne, September 8, 2022

Podcasts aren’t just for the latest Love Island drama, football roundups, or that one friend who thinks their opinions...

By Claire Trévien, September 1, 2022

Are you struggling to find inspiration for your latest marketing campaign? Are you tempted to just do the...

By Maria Bobo, August 12, 2022

When it comes to tech B2B marketing content, figuring out what

By Anu Ramani, August 5, 2022

Isoline is now seven, and I thought I’d list seven things that have been critical to our success. If you’re thinking...

By Bailey Byrne, July 28, 2022

How do your buyers engage with your content? Very few buyers will reach out to prospective partners after seeing just...

By Claire Trévien, July 22, 2022

Emojis in B2B marketing: yay or nay? 🤔 You might think emojis are unprofessional, inappropriate, maybe even r...

By Fraser McCallum, July 18, 2022

Content is king. If you’re in tech B2B marketing, chances are you’ve heard this a few hundred times, but it is as tr...

By Saskia Davis, July 11, 2022

Be honest - when was the last time you conducted a little housekeeping on your website?�...

By Maria Bobo, July 4, 2022

How to create a tech B2B case study that works (+ template) In

By Andy Eldridge, June 24, 2022

How many new high-profile shows launched on streaming services in the past 12 weeks? Five? 10? 25? Try 50. From fr...

By Claire Trévien, June 23, 2022

What do your B2B buyers want? Content is nothing if you don’t consider your audience. Unfortunately, a lot of the t...

By Anu Ramani, June 17, 2022

“Our content just isn’t engaging enough.” “We have a regular content calendar, but why isn’t website traffi...

By Claire Trévien, June 9, 2022

B2B brands just wanna have fun. And what’s more fun than TikTok? With a projected growth of

By Fraser McCallum, May 27, 2022

Hands up if you love lead generation? No one? Lead generation doesn’t always get much love from marketers, yet i...

By Maria Bobo, May 24, 2022

To create a successful B2B marketing strategy, planning and segmentation are key. A popular (and effective) way of appro...

By Andy Eldridge, May 13, 2022

There’s a rule of thumb in content marketing that you should spend 10% of your time cre...

By Saskia Davis, May 6, 2022

Content calendars: The basics Did you watch the latest season of Peaky B...

By Anu Ramani, April 22, 2022

IoT in telecoms: the challenges and the opportunities Despite chip shortages and supply chain...

By Claire Trévien, April 12, 2022

Why create a B2B ideal customer profile? Let me know if this scenario sounds familiar. You’...

By Saskia Davis, April 4, 2022

Being a successful brand on Instagram takes a lot more than stock images, corporate capt...

By Isoline Communications, March 28, 2022

A tough pill to swallow for many marketers is that the success of their content marketing campaigns can largely be deter...

By Claire Trévien, March 18, 2022

In the age of TikTok and the metaverse, does your IT company need a blog anymore?...

By Anu Ramani, March 11, 2022

What should your content marketing for a trade show like Mobile World Congress look like? The Isoline gang was happy ...

By Andy Eldridge, March 7, 2022

Strategy. It’s an important word in B2B marketing but often gets a bad rep. We’ve all seen marketing ‘strategie...

By Saskia Davis, February 17, 2022

If you work in the ultra-competitive network infrastructure industry, social media can t...

By Isoline Communications, February 4, 2022

There’s no such thing as a ‘decision-maker’ in B2B marketing. At least, not in the way that you think. For B2B ...

By Fraser McCallum, January 28, 2022

Have you ever been targeted after a data breach? I know, it’s scary. Last December, I had several texts from Microsoft...

By Claire Trévien, January 24, 2022

Tech is a fast-moving field and keeping up with it is no joke. You might feel as if you�...

By Saskia Davis, January 7, 2022

What is a LinkedIn InMail? If you've ever had someone who is ...

By Isoline Communications, November 26, 2021

Email is still one of the best ways for businesses to engage their target audience. Reac...

By Saskia Davis, November 18, 2021

The past few years have been turbulent yet exciting for B2B content marketing. Face-to-f...

By Isoline Communications, November 15, 2021

We're delighted to announce that Isoline has won gold in the Glo...

By Isoline Communications, November 5, 2021

Bad design stops people reading your copy. 

By Andy Eldridge, October 29, 2021

If you’re reading this, you’re probably trying to breathe life into an email list that’s seen better days. You mig...

By Anu Ramani, October 25, 2021

Website copy – especially home page copy – is the hardest of all copy to write and get approved. Whether you’re...

By Anu Ramani, October 15, 2021

Last week the shortlist was announced for this year’s Globa...

By Claire Trévien, October 14, 2021

You’ve created fantastic content for your tech business over the years: whitepapers, w...

By Fraser McCallum, October 12, 2021

Sourcing the right stats to use in your content marketing efforts can be difficult and time-consuming. But it’s critic...

By Saskia Davis, October 1, 2021

As famous management consultant Peter Drucker said, “If it cannot be measured, it cann...

By Claire Trévien, September 9, 2021

As a tech marketer taking to a B2B audience you’ve implemented a content marketing strategy a while ago, and it’s pe...

By Saskia Davis, August 6, 2021

The B2B marketing funnel is fundamentally changing. While a prospect’s progress through the funnel has traditionally b...

By Anu Ramani, July 30, 2021

Account-based marketing (ABM) was one of the hottest B2B marketing trends of 2020, and the trend is projected to continu...

By Anu Ramani, July 30, 2021

The C-suite is the most commonly-cited target audience group for any tech B2B content marketing campaign. That’s the d...

By Anu Ramani, July 20, 2021

Topic clusters and pillar pages may be the content strategy that could turn the game aro...

By Isoline Communications, July 16, 2021

Over the past year, content marketing has shouldered a large share of responsibility, carrying the weight of hastily ada...

By Anu Ramani, July 15, 2021

Capturing your audience’s attention is the goal of every tech B2B content marketer. But it’s easier said than done. ...

By Anu Ramani, July 2, 2021

The impact of regulation Financial technology (FinTech) companies play an important role in t...

By Anu Ramani, June 10, 2021

Content marketing is having a day in the sun, with tech B2B brands investing heavily in

By Anu Ramani, June 4, 2021

Content marketing is ever evolving. It requires ongoing diligence to remain current and ...

By Isoline Communications, May 21, 2021

Creating an inbound marketing website isn’t just about making your digital shop window look good or promising the eart...

By Anu Ramani, May 14, 2021

Inbound selling is a sales strategy that puts the needs and requirements of individual b...

By Isoline Communications, February 8, 2021

John Steinbeck wrote, “If a story is not about the hearer he will not listen…. A great lasting story is about everyo...

By Isoline Communications, February 1, 2021

To judge the value of things, you need context. In 2007, the Washington Post tested this by setting up a small experi...

By Isoline Communications, January 8, 2021

The B2B buying process has changed considerably in response to the global COVID-19 pandemic. As conventional methods of ...

By Isoline Communications, November 23, 2020

A strong online presence is a prerequisite for the success of any tech B2B brand regardless of vertical! Social media ha...

By Isoline Communications, November 19, 2020

Over five hundred years ago, Michelangelo completed the ceiling of the Sistine Chapel. Here was a masterpiece that inspi...

By Anu Ramani, October 30, 2020

COVID-19 has transformed the B2B purchase cycle. Events, formerly the mainstay of relationship nurturing and deal closur...

By Isoline Communications, October 27, 2020

It is well established that good content builds interest, generates traffic, and plays a major role in the decision-maki...

By Anu Ramani, July 31, 2020

Today marks the five year anniversary of Isoline Communications, a milestone for our company and for me personally. I...

By Isoline Communications, July 28, 2020

Every company wants to bring value to the table and become a thought leader within their field of expertise. Unfortunate...

By Heather Oates, June 29, 2020

Content marketing is achieving s...

By Anu Ramani, June 22, 2020

Customer insights becoming critical for business success B2B technology brands operate in a c...

By Heather Oates, March 3, 2020

It is thought that roughly a t...

By Anu Ramani, February 24, 2020

We all know that a healthy pipeline of leads is essential for growth, and consequently one of the most common objectives...

By Isoline Communications, February 17, 2020

Content marketers need to ensure that their

By Isoline Communications, February 7, 2020

As B...

By Andy Eldridge, January 10, 2020

Barcelona might be cold in February, but for the telecoms industry it’s red hot. Last year’s Mobile World Congress a...

By Anu Ramani, December 20, 2019

Tech B2B marketers are often working with a complex purchase cycle, involving numerous stakeholder groups and influencer...

By Anu Ramani, December 10, 2019

How are tech B2B buyers reacting to content marketing? Read the report from our 2019 survey to find out!

By Isoline Communications, November 8, 2019

Have you ever wondered what we get up to at Isoline Communications on a daily basis? Maybe you are debating whether a ca...

By Gia Mussini, November 1, 2019

From planning to drafting, design to delivery, a good social media post takes time. Social media managers have to worry ...

By Isoline Communications, August 1, 2019

Writer's block can happen to anyone, at any time. When you least expect it, you are left sitting in front of your comput...

By Isoline Communications, July 19, 2019

In this article we will explore 3 key elements of B2B and B2C marketing for tech brands, looking at the similarities and...

By Isoline Communications, April 18, 2019

Building strategic alliances can be a great way to access fresh perspectives, expand your voic...

By Isoline Communications, April 12, 2019

There’s a lot of talk about how B2B businesses should be producing content. It’s important ...

By Isoline Communications, March 12, 2019

With great exposure comes great responsibility...

By Anu Ramani, June 18, 2018

Win a free Smarter Summer content audit! The recent spell of sunny weather here in the UK has...