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By Shweta Raina, November 25, 2022
The world of telecoms is constantly evolving, accelerated by the Covid-19 pandemic. You might already be aware of the key 2023 trends in the B2B telecom sector, but how can they be best supported by y...
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By Shweta Raina, November 25, 2022
The world of telecoms is constantly evolving, accelerated by the Covid-19 pandemic. You might already be aware of the ke...
By Claire Trévien, November 17, 2022
“Can we do some personalised marketing?” If these words have sent shivers down your spine: you’re far from alon...
By Saskia Davis, November 13, 2022
There are plenty of opportunities and channels for B2B brands to spread their message, a...
By Anu Ramani, November 2, 2022
Whether your goal is to rank on the first page of Google or provide sales teams with value-added content to keep engagem...
By Claire Trévien, November 17, 2022
“Can we do some personalised marketing?” If these words have sent shivers down your spine: you’re far from alon...
By Saskia Davis, November 13, 2022
There are plenty of opportunities and channels for B2B brands to spread their message, a...
By Anu Ramani, November 2, 2022
Whether your goal is to rank on the first page of Google or provide sales teams with value-added content to keep engagem...
By Tola Makanjuola, October 28, 2022
If you create great B2B content, but your target audience never gets to see it, does it really exist? Content distrib...
By Bailey Byrne, October 21, 2022
Standing out from the crowd is hard, and it can be even harder on
By Fraser McCallum, October 18, 2022
In B2B marketing, benchmarking is used to paint a picture of the environment where you want to operate. It provides the ...
By Maria Bobo, October 7, 2022
Getting the right combination of facts and emotions, convincing the reader to take action with just a few words, and kno...
By Claire Trévien, September 29, 2022
If you’re sick of seeing the same old marketing tools lists that include the same few solutions, you're not alone. ...
By Andy Eldridge, September 22, 2022
Financial technology is all around us, but that doesn’t mean fintech marketing is easy. From finding a way to stand ou...
By Eleanor Turney, September 13, 2022
Newsletters can be a brilliant way to keep your business in customers’ minds, to add value to your offer, and to incen...
By Saskia Davis, September 12, 2022
Ever been stuck between two products and not sure which to choose? Whether it’s tomato...
By Bailey Byrne, September 8, 2022
Podcasts aren’t just for the latest Love Island drama, football roundups, or that one friend who thinks their opinions...
By Claire Trévien, September 1, 2022
Are you struggling to find inspiration for your latest marketing campaign? Are you tempted to just do the...
By Maria Bobo, August 12, 2022
When it comes to tech B2B marketing content, figuring out what
By Anu Ramani, August 5, 2022
Isoline is now seven, and I thought I’d list seven things that have been critical to our success. If you’re thinking...
By Bailey Byrne, July 28, 2022
How do your buyers engage with your content? Very few buyers will reach out to prospective partners after seeing just...
By Claire Trévien, July 22, 2022
Emojis in B2B marketing: yay or nay? 🤔 You might think emojis are unprofessional, inappropriate, maybe even r...
By Fraser McCallum, July 18, 2022
Content is king. If you’re in tech B2B marketing, chances are you’ve heard this a few hundred times, but it is as tr...
By Saskia Davis, July 11, 2022
Be honest - when was the last time you conducted a little housekeeping on your website?...
By Maria Bobo, July 4, 2022
How to create a tech B2B case study that works (+ template) In
By Andy Eldridge, June 24, 2022
How many new high-profile shows launched on streaming services in the past 12 weeks? Five? 10? 25? Try 50. From fr...
By Claire Trévien, June 23, 2022
What do your B2B buyers want? Content is nothing if you don’t consider your audience. Unfortunately, a lot of the t...
By Anu Ramani, June 17, 2022
“Our content just isn’t engaging enough.” “We have a regular content calendar, but why isn’t website traffi...
By Claire Trévien, June 9, 2022
B2B brands just wanna have fun. And what’s more fun than TikTok? With a projected growth of
By Fraser McCallum, May 27, 2022
Hands up if you love lead generation? No one? Lead generation doesn’t always get much love from marketers, yet i...
By Maria Bobo, May 24, 2022
To create a successful B2B marketing strategy, planning and segmentation are key. A popular (and effective) way of appro...
By Andy Eldridge, May 13, 2022
There’s a rule of thumb in content marketing that you should spend 10% of your time cre...
By Saskia Davis, May 6, 2022
Content calendars: The basics Did you watch the latest season of Peaky B...
By Anu Ramani, April 22, 2022
IoT in telecoms: the challenges and the opportunities Despite chip shortages and supply chain...
By Claire Trévien, April 12, 2022
Why create a B2B ideal customer profile? Let me know if this scenario sounds familiar. You’...
By Saskia Davis, April 4, 2022
Being a successful brand on Instagram takes a lot more than stock images, corporate capt...
By Isoline Communications, March 28, 2022
A tough pill to swallow for many marketers is that the success of their content marketing campaigns can largely be deter...
By Claire Trévien, March 18, 2022
In the age of TikTok and the metaverse, does your IT company need a blog anymore?...
By Anu Ramani, March 11, 2022
What should your content marketing for a trade show like Mobile World Congress look like? The Isoline gang was happy ...
By Andy Eldridge, March 7, 2022
Strategy. It’s an important word in B2B marketing but often gets a bad rep. We’ve all seen marketing ‘strategie...
By Saskia Davis, February 17, 2022
If you work in the ultra-competitive network infrastructure industry, social media can t...
By Isoline Communications, February 4, 2022
There’s no such thing as a ‘decision-maker’ in B2B marketing. At least, not in the way that you think. For B2B ...
By Fraser McCallum, January 28, 2022
Have you ever been targeted after a data breach? I know, it’s scary. Last December, I had several texts from Microsoft...
By Claire Trévien, January 24, 2022
Tech is a fast-moving field and keeping up with it is no joke. You might feel as if you...
By Saskia Davis, January 7, 2022
What is a LinkedIn InMail? If you've ever had someone who is ...
By Isoline Communications, November 26, 2021
Email is still one of the best ways for businesses to engage their target audience. Reac...
By Saskia Davis, November 18, 2021
The past few years have been turbulent yet exciting for B2B content marketing. Face-to-f...
By Isoline Communications, November 15, 2021
We're delighted to announce that Isoline has won gold in the Glo...
By Isoline Communications, November 5, 2021
Bad design stops people reading your copy.
By Andy Eldridge, October 29, 2021
If you’re reading this, you’re probably trying to breathe life into an email list that’s seen better days. You mig...
By Anu Ramani, October 25, 2021
Website copy – especially home page copy – is the hardest of all copy to write and get approved. Whether you’re...
By Anu Ramani, October 15, 2021
Last week the shortlist was announced for this year’s Globa...
By Claire Trévien, October 14, 2021
You’ve created fantastic content for your tech business over the years: whitepapers, w...
By Fraser McCallum, October 12, 2021
Sourcing the right stats to use in your content marketing efforts can be difficult and time-consuming. But it’s critic...
By Saskia Davis, October 1, 2021
As famous management consultant Peter Drucker said, “If it cannot be measured, it cann...
By Fraser McCallum, September 24, 2021
This blog is coming to you from two agency newbies, Saskia and Fraser. At the tender age...
By Claire Trévien, September 9, 2021
As a tech marketer taking to a B2B audience you’ve implemented a content marketing strategy a while ago, and it’s pe...
By Fraser McCallum, September 6, 2021
LinkedIn is a key channel in tech B2B marketing and sales:
By Anu Ramani, August 13, 2021
Marketing campaigns are doomed to fail unless they are sustained and systematic. Unless your marketing objectives are re...
By Anu Ramani, August 6, 2021
More than half of UK workers...
By Saskia Davis, August 6, 2021
The B2B marketing funnel is fundamentally changing. While a prospect’s progress through the funnel has traditionally b...
By Anu Ramani, July 30, 2021
Account-based marketing (ABM) was one of the hottest B2B marketing trends of 2020, and the trend is projected to continu...
By Anu Ramani, July 30, 2021
The C-suite is the most commonly-cited target audience group for any tech B2B content marketing campaign. That’s the d...
By Anu Ramani, July 26, 2021
The Internet of Things (IoT) has dominated the telecommunications industry for the last decade, and recent statistics fr...
By Anu Ramani, July 20, 2021
Topic clusters and pillar pages may be the content strategy that could turn the game aro...
By Isoline Communications, July 16, 2021
Over the past year, content marketing has shouldered a large share of responsibility, carrying the weight of hastily ada...
By Anu Ramani, July 15, 2021
Capturing your audience’s attention is the goal of every tech B2B content marketer. But it’s easier said than done. ...
By Isoline Communications, July 9, 2021
A recent
By Anu Ramani, July 2, 2021
The impact of regulation Financial technology (FinTech) companies play an important role in t...
By Andy Eldridge, June 25, 2021
What’s the difference between inbound and outbound marketing? Or to look at it another way, is it better to build or b...
By Anu Ramani, June 10, 2021
Content marketing is having a day in the sun, with tech B2B brands investing heavily in
By Anu Ramani, June 7, 2021
The African telecoms industry has sometimes been mistakenly perceived as lacking the innovation it needs to keep pace wi...
By Anu Ramani, June 4, 2021
Content marketing is ever evolving. It requires ongoing diligence to remain current and ...
By Isoline Communications, May 21, 2021
Creating an inbound marketing website isn’t just about making your digital shop window look good or promising the eart...
By Anu Ramani, May 14, 2021
Inbound selling is a sales strategy that puts the needs and requirements of individual b...
By Isoline Communications, April 9, 2021
For any tech B2B company - startup, challenger, or market leader - ongoing lead generation is essential. But, in many ca...
By Isoline Communications, March 29, 2021
Tech B2B businesses, for all the marketing budget and hours spent on converting leads, can come up woefully lacking in t...
By Isoline Communications, March 12, 2021
People are more concerned about the state of the planet than ever before. The volume and traction of media coverage on e...
By Isoline Communications, February 25, 2021
The vision of remote working pre-pandemic: No commute in the morning, all the snacks you need, and pyja...
By Isoline Communications, February 8, 2021
John Steinbeck wrote, “If a story is not about the hearer he will not listen…. A great lasting story is about everyo...
By Isoline Communications, February 1, 2021
To judge the value of things, you need context. In 2007, the Washington Post tested this by setting up a small experi...
By Isoline Communications, January 25, 2021
Due to global lockdowns, consumer appetite for content consumption grew substantially in 2020. The OTT industry felt the...
By Isoline Communications, January 8, 2021
The B2B buying process has changed considerably in response to the global COVID-19 pandemic. As conventional methods of ...
By Andy Eldridge, December 18, 2020
Pivot. For the marketing teams of most B2B companies, this will have been the word of the year. Priorities shifted. Budg...
By Isoline Communications, November 23, 2020
A strong online presence is a prerequisite for the success of any tech B2B brand regardless of vertical! Social media ha...
By Isoline Communications, November 19, 2020
Over five hundred years ago, Michelangelo completed the ceiling of the Sistine Chapel. Here was a masterpiece that inspi...
By Anu Ramani, October 30, 2020
COVID-19 has transformed the B2B purchase cycle. Events, formerly the mainstay of relationship nurturing and deal closur...
By Isoline Communications, October 27, 2020
It is well established that good content builds interest, generates traffic, and plays a major role in the decision-maki...
By Isoline Communications, October 16, 2020
Traditional banks have been left in the dust when it comes to the user experience offered by top neobanks such as Revolu...
By Isoline Communications, October 12, 2020
5G, edge computing and AI have all been major areas of investment within telecoms for the last few years. They have draw...
By Andy Eldridge, October 1, 2020
The new normal won’t look like the old normal. That statement could apply to many things when talking about the global...
By Isoline Communications, September 24, 2020
In the world of telecoms, if you’re not talking about the impact of COVID-19 on cloud adoption and service delivery, y...
By Anu Ramani, September 16, 2020
At Isoline we are lucky to work with exciting companies that are bringing to market some great applications of cutting-e...
By Anu Ramani, September 8, 2020
Optimise for humans, not search engines In recent years, there has been a disturbing increase...
By Isoline Communications, August 24, 2020
COVID-19 has sadly sparked a surge in plastic pollution, and our seas are seeing the worst of it with tens-of-thousands ...
By Anu Ramani, July 31, 2020
Today marks the five year anniversary of Isoline Communications, a milestone for our company and for me personally. I...
By Isoline Communications, July 28, 2020
Every company wants to bring value to the table and become a thought leader within their field of expertise. Unfortunate...
By Andy Eldridge, July 17, 2020
The world is in information overload. By 2025, there will be over
By Isoline Communications, July 10, 2020
I could not bring myself to queue up and spend hundreds of pounds on tickets for Hamilton. However, over the 4t...
By Anu Ramani, July 3, 2020
A resource centre is an area of your website that holds the pre- and post-sales
By Heather Oates, June 29, 2020
Content marketing is achieving s...
By Anu Ramani, June 22, 2020
Customer insights becoming critical for business success B2B technology brands operate in a c...
By Isoline Communications, June 5, 2020
Trade shows are the ‘proof of the pudding’ for content marketers. It’s often where we finally see all our hard wor...
By Isoline Communications, May 29, 2020
Businesses around the globe are still looking at how best to adapt their traditional ways of working during a pandemic. ...
By Isoline Communications, May 18, 2020
Joining a new company is nerve racking at the best of times, made particularly daunting while a global pandemic is in fu...
By Anu Ramani, May 7, 2020
As tech B2B marketers it's easy for us to feel like we’re running out of options
By Anu Ramani, May 1, 2020
This week we interviewed Winnie Lee, Branding Creative & Co-founder at Tengri
By Andy Eldridge, April 3, 2020
James Caan taught me how to do conte...
By Heather Oates, March 3, 2020
It is thought that roughly a t...
By Anu Ramani, February 24, 2020
We all know that a healthy pipeline of leads is essential for growth, and consequently one of the most common objectives...
By Isoline Communications, February 17, 2020
Content marketers need to ensure that their
By Isoline Communications, February 7, 2020
As B...
By Heather Oates, January 24, 2020
As all of us working in this space well know, the world of B2B technology is hugely innovative and constantly changing. ...
By Andy Eldridge, January 10, 2020
Barcelona might be cold in February, but for the telecoms industry it’s red hot. Last year’s Mobile World Congress a...
By Anu Ramani, January 2, 2020
As we come to the end of another eventful year at Isoline, we thought we’d hear from the team on their aspirations and...
By Anu Ramani, December 20, 2019
Tech B2B marketers are often working with a complex purchase cycle, involving numerous stakeholder groups and influencer...
By Anu Ramani, December 10, 2019
How are tech B2B buyers reacting to content marketing? Read the report from our 2019 survey to find out!
By Andy Eldridge, November 22, 2019
My uncle doesn’t like Spotify. He’s an audiophile who believes music sounds better on vinyl (could be true) and that...
By Heather Oates, November 15, 2019
Are you a B2B technology company looking to improve the efficacy of your sales and marketing efforts? Well, you may have...
By Isoline Communications, November 8, 2019
Have you ever wondered what we get up to at Isoline Communications on a daily basis? Maybe you are debating whether a ca...
By Gia Mussini, November 1, 2019
From planning to drafting, design to delivery, a good social media post takes time. Social media managers have to worry ...
By Isoline Communications, October 10, 2019
A guide to selling content marketing to the top levels of your organisation If your organis...
By Isoline Communications, October 2, 2019
It will come as no surprise that there is no shortage of online content marketing courses out there to choose from. Ther...
By Anu Ramani, September 26, 2019
Today's blog is about a topic really close to my heart – content performance measurement. Marketing is entering an era...
By Isoline Communications, September 19, 2019
According to Search Engine Journa...
By Isoline Communications, September 11, 2019
If you are in the process of creating a new tech start up, hats off to you, that is no small feat! From developing your ...
By Isoline Communications, September 6, 2019
In this post, we are going to be doing something a little different and putting on our white coats to explore the scienc...
By Isoline Communications, August 30, 2019
Traditionally, women have been under-represented within the UK tech industry. Even now, according to a HP poll conducted...
By Isoline Communications, August 23, 2019
So, you have decided to outsource your content marketing strategy, congratulations! Now, how do you decide who and what ...
By Isoline Communications, August 16, 2019
The importance of content marketing is now well established amongst many B2B technology companies as a way to increase b...
By Isoline Communications, August 9, 2019
When creating a new piece of B2B content for your website, one of the first things to establish is whether the format wi...
By Isoline Communications, August 1, 2019
Writer's block can happen to anyone, at any time. When you least expect it, you are left sitting in front of your comput...
By Isoline Communications, July 26, 2019
With the increase in social selling, tech B2B marketers must ensure their
By Isoline Communications, July 19, 2019
In this article we will explore 3 key elements of B2B and B2C marketing for tech brands, looking at the similarities and...
By Isoline Communications, July 11, 2019
Mobile World Congress Shanghai has been growing steadily over the past five years, featuring 550 exhibitors and welcomin...
By Isoline Communications, June 28, 2019
In the world of content marketing, these are interesting times. Never have we had such immediate access to so much infor...
By Isoline Communications, June 21, 2019
When it comes to content, there is certainly no shortage out there, and on any topic you can imagine. But sometimes it f...
By Isoline Communications, June 14, 2019
By now, we hope you agree with us, that content truly is king. However, it’s not always easy to create or market, espe...
By Isoline Communications, June 7, 2019
You have developed your B2B content marketing strategy, created a host of blog posts, infographics, and interview pieces...
By Isoline Communications, May 31, 2019
Is your B2B content working? This might seem like a pretty upfront question, but the fact is that many people either do ...
By Isoline Communications, May 24, 2019
Looking for a few quick and easy ways to optimise your B2B content? Well you’ve come to the right place. It’s a bit ...
By Isoline Communications, May 17, 2019
This week we were excited to be interviewed on The 414 Marketing Show, with Anu sharing her advice on how to tailor B2B ...
By Isoline Communications, May 10, 2019
You have put the time, energy, and resources into developing your content marketing strategy. Things have been moving al...
By Isoline Communications, May 2, 2019
B2B tech is always evolving and it is difficult to keep up with changing technologies and tren...
By Isoline Communications, April 26, 2019
We’ve had a great three years of growth here at Isoline Communications so far and are thrille...
By Isoline Communications, April 18, 2019
Building strategic alliances can be a great way to access fresh perspectives, expand your voic...
By Isoline Communications, April 12, 2019
There’s a lot of talk about how B2B businesses should be producing content. It’s important ...
By Isoline Communications, April 5, 2019
An influencer is someone who has the power to influence the perception of others so that they ...
By Isoline Communications, March 28, 2019
I’m sure your content is doing just fine, but could it be doing better? It’s not unco...
By Isoline Communications, March 22, 2019
The case study is a powerful tool in the content marketing arsenal, an invaluable testament to ...
By Isoline Communications, March 15, 2019
If you’re a content marketer in the tech B2B space, you will know that white papers are an i...
By Isoline Communications, March 12, 2019
With great exposure comes great responsibility...
By Isoline Communications, March 1, 2019
This week was my first time to MWC Barcelona. It’s an event I’ve been wanting to go to for...
By Isoline Communications, February 22, 2019
If you’re in tech B2B, do you get asked why your organisation needs to invest in content mar...
By Isoline Communications, February 14, 2019
In recent months, personalisation has emerged as the most significant trend in B2B tech conten...
By Isoline Communications, February 1, 2019
More and more marketers working in the tech B2B space are jumping on the bandwagon and attempting to engage customers, w...
By Isoline Communications, January 28, 2019
Over 2,300 exhibitors will descend on Barcelona for Mobile World Congress (MWC) ...
By Isoline Communications, January 18, 2019
This week, ahead of MWC Barcelona next month, we wanted to share a blog by Martina Dodic from
By Isoline Communications, January 11, 2019
As B2B content marketers, it’s important for us to understand the impact content has on our Brand’s Search Engine Op...
By Isoline Communications, December 21, 2018
On the first day of Christmas Isoline gave to me, a content mark...
By Isoline Communications, December 14, 2018
Social sharing is a popular social media marketing technique and particularly essential for B2B companies with a focus o...
By Anu Ramani, December 7, 2018
As we get to the end of an exciting and eventful year, we thought it might be appropriate to go back to content marketin...
By Isoline Communications, November 30, 2018
The goal for content marketers is to keep the target audience engaged with your content. Good content succeeds in achiev...
By Anu Ramani, November 21, 2018
Content marketers can always benefit from examining, revisiting and fine-tuning their
By Isoline Communications, November 13, 2018
Most B2B marketers today have a basic understanding of what content marketing is and what it is used for. It can take ma...
By Anu Ramani, November 2, 2018
In tech B2B marketing, original content creation requires a lot of hard work, but with a little planning, creativity and...
By Isoline Communications, October 25, 2018
There is a widespread misconception that content creation for B2B Tech content marketing is the same as PR, with clients...
By Anu Ramani, October 19, 2018
If you are searching for an agency for tech B2B content marketing, you’ve seen the wisdom of outsourcing. Great! Now w...
By Anu Ramani, October 8, 2018
B2B content marketing is seeing significant increases in uptake this year, with
By Anu Ramani, September 24, 2018
A branded content hub has become a must-have for technology companies who are serious about thought leadership and or si...
By Anu Ramani, September 19, 2018
We’ve had a great three years of growth here at Isoline Communications so far and are thrilled to be expanding the tea...
By Anu Ramani, June 25, 2018
As B2B content marketing goes, a blog is absolutely essential and I thought I’d share some thoughts on
By Anu Ramani, June 18, 2018
Win a free Smarter Summer content audit! The recent spell of sunny weather here in the UK has...
By Anu Ramani, June 4, 2018
Tech B2B content marketing professionals will agree on one thing: prospects rarely get in touch with a sales person earl...
By Anu Ramani, May 14, 2018
After two decades in PR, I had a f...
By Anu Ramani, May 4, 2018
The post-truth economy has already become something of a cliché. But its ramifications are not going away. As a B2B...
By Anu Ramani, April 10, 2018
With GDPR, Cambridge Analytica and many more issues flying fast and furious across the globe, content marketers need to ...
By Anu Ramani, March 23, 2018
The travails of Facebook and Cambridge Analytica make for painful reading. Today, another social media titan entered the...
By Anu Ramani, February 22, 2018
GSMA, are you listening? Starting Monday the Fitbits of more than 108,000 telecoms executives will clo...
By Anu Ramani, December 14, 2017
...
By Anu Ramani, December 20, 2016
Unless you’ve been hiding under a rock you know that everything down to the kitchen sink will be connected in 2020. Th...
By Anu Ramani, October 6, 2016
Technology terms such as ‘internet’ and ‘cloud’ are widely used but every business embarking on content marketin...
By Anu Ramani, September 30, 2016
The white paper is an integral part of any content marketer’s arsenal, and many technology or engineering companies wi...
By Anu Ramani, August 15, 2016
A few years ago, Isoline published a blog about the need for communications firms to reinvent themselves in order to sta...
By Anu Ramani, February 2, 2016
Mobile World Congress has moved back to February this year after a la...
By Anu Ramani, October 21, 2015
In the tech B2B space, doing business today means crossing borders – and that goes for all sectors: sales, operations,...