By Anu Ramani, August 5, 2022

Isoline is now seven, and I thought I’d list seven things that have been critical to our success. If you’re thinking...

By Bailey Byrne, July 28, 2022

How do your buyers engage with your content? Very few buyers will reach out to prospective partners after seeing just...

By Claire Trévien, July 22, 2022

Emojis in B2B marketing: yay or nay? 🤔 You might think emojis are unprofessional, inappropriate, maybe even r...

By Fraser McCallum, July 18, 2022

Content is king. If you’re in tech B2B marketing, chances are you’ve heard this a few hundred times, but it is as tr...

By Saskia Davis, July 11, 2022

Be honest - when was the last time you conducted a little housekeeping on your website? ...

By Maria Bobo, July 4, 2022

How to create a tech B2B case study that works (+ template) In

By Andy Eldridge, June 24, 2022

How many new high-profile shows launched on streaming services in the past 12 weeks? Five? 10? 25? Try 50. From fr...

By Claire Trévien, June 23, 2022

What do your B2B buyers want? Content is nothing if you don’t consider your audience. Unfortunately, a lot of the t...

By Anu Ramani, June 17, 2022

“Our content just isn’t engaging enough.” “We have a regular content calendar, but why isn’t website traffi...

By Claire Trévien, June 9, 2022

B2B brands just wanna have fun. And what’s more fun than TikTok? With a projected growth of

By Fraser McCallum, May 27, 2022

Hands up if you love lead generation? No one? Lead generation doesn’t always get much love from marketers, yet i...

By Maria Bobo, May 24, 2022

To create a successful B2B marketing strategy, planning and segmentation are key. A popular (and effective) way of appro...

By Andy Eldridge, May 13, 2022

There’s a rule of thumb in content marketing that you should spend 10% of your time cre...

By Saskia Davis, May 6, 2022

Content calendars: The basics Did you watch the latest season of Peaky B...

By Anu Ramani, April 22, 2022

IoT in telecoms: the challenges and the opportunities Despite chip shortages and supply chain...

By Claire Trévien, April 12, 2022

Why create a B2B ideal customer profile? Let me know if this scenario sounds familiar. You’...

By Saskia Davis, April 4, 2022

Being a successful brand on Instagram takes a lot more than stock images, corporate capt...

By Isoline Communications, March 28, 2022

A tough pill to swallow for many marketers is that the success of their content marketing campaigns can largely be deter...

By Claire Trévien, March 18, 2022

In the age of TikTok and the metaverse, does your IT company need a blog anymore?...

By Anu Ramani, March 11, 2022

What should your content marketing for a trade show like Mobile World Congress look like? The Isoline gang was happy ...

By Andy Eldridge, March 7, 2022

Strategy. It’s an important word in B2B marketing but often gets a bad rep. We’ve all seen marketing ‘strategie...

By Saskia Davis, February 17, 2022

If you work in the ultra-competitive network infrastructure industry, social media can ta...

By Isoline Communications, February 4, 2022

There’s no such thing as a ‘decision-maker’ in B2B marketing. At least, not in the way that you think. For B2B ...

By Fraser McCallum, January 28, 2022

Have you ever been targeted after a data breach? I know, it’s scary. Last December, I had several texts from Microsoft...

By Claire Trévien, January 24, 2022

Tech is a fast-moving field and keeping up with it is no joke. You might feel as if you�...

By Saskia Davis, January 7, 2022

What is a LinkedIn InMail? If you've ever had someone who is ...

By Isoline Communications, November 26, 2021

Email is still one of the best ways for businesses to engage their target audience. Reac...

By Saskia Davis, November 18, 2021

The past few years have been turbulent yet exciting for B2B content marketing. Face-to-f...

By Isoline Communications, November 15, 2021

We're delighted to announce that Isoline has won gold in the Glo...

By Isoline Communications, November 5, 2021

Bad design stops people reading your copy. 

By Andy Eldridge, October 29, 2021

If you’re reading this, you’re probably trying to breathe life into an email list that’s seen better days. You mig...

By Anu Ramani, October 25, 2021

Website copy – especially home page copy – is the hardest of all copy to write and get approved. Whether you’re...

By Anu Ramani, October 15, 2021

Last week the shortlist was announced for this year’s Globa...

By Claire Trévien, October 14, 2021

You’ve created fantastic content for your tech business over the years: whitepapers, w...

By Fraser McCallum, October 12, 2021

Sourcing the right stats to use in your content marketing efforts can be difficult and time-consuming. But it’s critic...

By Saskia Davis, October 1, 2021

As famous management consultant Peter Drucker said, “If it cannot be measured, it cann...

By Fraser McCallum, September 24, 2021

This blog is coming to you from two agency newbies, Saskia and Fraser. At the tender age...

By Claire Trévien, September 9, 2021

As a tech marketer taking to a B2B audience you’ve implemented a content marketing strategy a while ago, and it’s pe...

By Fraser McCallum, September 6, 2021

LinkedIn is a key channel in tech B2B marketing and sales:

By Anu Ramani, August 13, 2021

Marketing campaigns are doomed to fail unless they are sustained and systematic. Unless your marketing objectives are re...

By Anu Ramani, August 6, 2021

More than half of UK workers...

By Saskia Davis, August 6, 2021

The B2B marketing funnel is fundamentally changing. While a prospect’s progress through the funnel has traditionally b...

By Anu Ramani, July 30, 2021

Account-based marketing (ABM) was one of the hottest B2B marketing trends of 2020, and the trend is projected to continu...

By Anu Ramani, July 30, 2021

The C-suite is the most commonly-cited target audience group for any tech B2B content marketing campaign. That’s the d...

By Anu Ramani, July 26, 2021

The Internet of Things (IoT) has dominated the telecommunications industry for the last decade, and recent statistics fr...

By Anu Ramani, July 20, 2021

Topic clusters and pillar pages may be the content strategy that could turn the game aro...

By Isoline Communications, July 16, 2021

Over the past year, content marketing has shouldered a large share of responsibility, carrying the weight of hastily ada...

By Anu Ramani, July 15, 2021

Capturing your audience’s attention is the goal of every tech B2B content marketer. But it’s easier said than done. ...

By Isoline Communications, July 9, 2021

A recent

By Anu Ramani, July 2, 2021

The impact of regulation Financial technology (FinTech) companies play an important role in t...

By Andy Eldridge, June 25, 2021

What’s the difference between inbound and outbound marketing? Or to look at it another way, is it better to build or b...

By Anu Ramani, June 10, 2021

Content marketing is having a day in the sun, with tech B2B brands investing heavily in

By Anu Ramani, June 7, 2021

The African telecoms industry has sometimes been mistakenly perceived as lacking the innovation it needs to keep pace wi...

By Anu Ramani, June 4, 2021

Content marketing is ever evolving. It requires ongoing diligence to remain current and ...

By Isoline Communications, May 21, 2021

Creating an inbound marketing website isn’t just about making your digital shop window look good or promising the eart...

By Anu Ramani, May 14, 2021

Inbound selling is a sales strategy that puts the needs and requirements of individual b...

By Isoline Communications, April 9, 2021

For any tech B2B company - startup, challenger, or market leader - ongoing lead generation is essential. But, in many ca...

By Isoline Communications, March 29, 2021

Tech B2B businesses, for all the marketing budget and hours spent on converting leads, can come up woefully lacking in t...

By Isoline Communications, March 12, 2021

People are more concerned about the state of the planet than ever before. The volume and traction of media coverage on e...

By Isoline Communications, February 25, 2021

The vision of remote working pre-pandemic: No commute in the morning, all the snacks you need, and pyja...

By Isoline Communications, February 8, 2021

John Steinbeck wrote, “If a story is not about the hearer he will not listen…. A great lasting story is about everyo...

By Isoline Communications, February 1, 2021

To judge the value of things, you need context. In 2007, the Washington Post tested this by setting up a small experi...

By Isoline Communications, January 25, 2021

Due to global lockdowns, consumer appetite for content consumption grew substantially in 2020. The OTT industry felt the...

By Isoline Communications, January 8, 2021

The B2B buying process has changed considerably in response to the global COVID-19 pandemic. As conventional methods of ...

By Andy Eldridge, December 18, 2020

Pivot. For the marketing teams of most B2B companies, this will have been the word of the year. Priorities shifted. Budg...

By Isoline Communications, November 23, 2020

A strong online presence is a prerequisite for the success of any tech B2B brand regardless of vertical! Social media ha...

By Isoline Communications, November 19, 2020

Over five hundred years ago, Michelangelo completed the ceiling of the Sistine Chapel. Here was a masterpiece that inspi...

By Anu Ramani, October 30, 2020

COVID-19 has transformed the B2B purchase cycle. Events, formerly the mainstay of relationship nurturing and deal closur...

By Isoline Communications, October 27, 2020

It is well established that good content builds interest, generates traffic, and plays a major role in the decision-maki...

By Isoline Communications, October 16, 2020

Traditional banks have been left in the dust when it comes to the user experience offered by top neobanks such as Revolu...

By Isoline Communications, October 12, 2020

5G, edge computing and AI have all been major areas of investment within telecoms for the last few years. They have draw...

By Andy Eldridge, October 1, 2020

The new normal won’t look like the old normal. That statement could apply to many things when talking about the global...

By Isoline Communications, September 24, 2020

In the world of telecoms, if you’re not talking about the impact of COVID-19 on cloud adoption and service delivery, y...

By Anu Ramani, September 16, 2020

At Isoline we are lucky to work with exciting companies that are bringing to market some great applications of cutting-e...

By Anu Ramani, September 8, 2020

Optimise for humans, not search engines In recent years, there has been a disturbing increase...

By Isoline Communications, August 24, 2020

COVID-19 has sadly sparked a surge in plastic pollution, and our seas are seeing the worst of it with tens-of-thousands ...

By Anu Ramani, July 31, 2020

Today marks the five year anniversary of Isoline Communications, a milestone for our company and for me personally. I...

By Isoline Communications, July 28, 2020

Every company wants to bring value to the table and become a thought leader within their field of expertise. Unfortunate...

By Andy Eldridge, July 17, 2020

The world is in information overload. By 2025, there will be over

By Isoline Communications, July 10, 2020

I could not bring myself to queue up and spend hundreds of pounds on tickets for Hamilton. However, over the 4t...

By Anu Ramani, July 3, 2020

A resource centre is an area of your website that holds the pre- and post-sales

By Heather Oates, June 29, 2020

Content marketing is achieving s...

By Anu Ramani, June 22, 2020

Customer insights becoming critical for business success B2B technology brands operate in a c...

By Isoline Communications, June 5, 2020

Trade shows are the ‘proof of the pudding’ for content marketers. It’s often where we finally see all our hard wor...

By Isoline Communications, May 29, 2020

Businesses around the globe are still looking at how best to adapt their traditional ways of working during a pandemic. ...

By Isoline Communications, May 18, 2020

Joining a new company is nerve racking at the best of times, made particularly daunting while a global pandemic is in fu...

By Anu Ramani, May 7, 2020

As tech B2B marketers it's easy for us to feel like we’re running out of options

By Anu Ramani, May 1, 2020

This week we interviewed Winnie Lee, Branding Creative & Co-founder at Tengri

By Andy Eldridge, April 3, 2020

James Caan taught me how to do conte...

By Heather Oates, March 3, 2020

It is thought that roughly a t...

By Anu Ramani, February 24, 2020

We all know that a healthy pipeline of leads is essential for growth, and consequently one of the most common objectives...

By Isoline Communications, February 17, 2020

Content marketers need to ensure that their

By Isoline Communications, February 7, 2020

As B...

By Heather Oates, January 24, 2020

As all of us working in this space well know, the world of B2B technology is hugely innovative and constantly changing. ...

By Andy Eldridge, January 10, 2020

Barcelona might be cold in February, but for the telecoms industry it’s red hot. Last year’s Mobile World Congress a...

By Anu Ramani, January 2, 2020

As we come to the end of another eventful year at Isoline, we thought we’d hear from the team on their aspirations and...

By Anu Ramani, December 20, 2019

Tech B2B marketers are often working with a complex purchase cycle, involving numerous stakeholder groups and influencer...

By Anu Ramani, December 10, 2019

How are tech B2B buyers reacting to content marketing? Read the report from our 2019 survey to find out!

By Andy Eldridge, November 22, 2019

My uncle doesn’t like Spotify. He’s an audiophile who believes music sounds better on vinyl (could be true) and that...

By Heather Oates, November 15, 2019

Are you a B2B technology company looking to improve the efficacy of your sales and marketing efforts? Well, you may have...

By Isoline Communications, November 8, 2019

Have you ever wondered what we get up to at Isoline Communications on a daily basis? Maybe you are debating whether a ca...

By Gia Mussini, November 1, 2019

From planning to drafting, design to delivery, a good social media post takes time. Social media managers have to worry ...

By Isoline Communications, October 10, 2019

A guide to selling content marketing to the top levels of your organisation  If your organis...

By Isoline Communications, October 2, 2019

It will come as no surprise that there is no shortage of online content marketing courses out there to choose from. Ther...

By Anu Ramani, September 26, 2019

Today's blog is about a topic really close to my heart – content performance measurement. Marketing is entering an era...

By Isoline Communications, September 19, 2019

According to Search Engine Journa...

By Isoline Communications, September 11, 2019

If you are in the process of creating a new tech start up, hats off to you, that is no small feat! From developing your ...

By Isoline Communications, September 6, 2019

In this post, we are going to be doing something a little different and putting on our white coats to explore the scienc...

By Isoline Communications, August 30, 2019

Traditionally, women have been under-represented within the UK tech industry. Even now, according to a HP poll conducted...

By Isoline Communications, August 23, 2019

So, you have decided to outsource your content marketing strategy, congratulations! Now, how do you decide who and what ...

By Isoline Communications, August 16, 2019

The importance of content marketing is now well established amongst many B2B technology companies as a way to increase b...

By Isoline Communications, August 9, 2019

When creating a new piece of B2B content for your website, one of the first things to establish is whether the format wi...

By Isoline Communications, August 1, 2019

Writer's block can happen to anyone, at any time. When you least expect it, you are left sitting in front of your comput...

By Isoline Communications, July 26, 2019

With the increase in social selling, tech B2B marketers must ensure their

By Isoline Communications, July 19, 2019

In this article we will explore 3 key elements of B2B and B2C marketing for tech brands, looking at the similarities and...

By Isoline Communications, July 11, 2019

Mobile World Congress Shanghai has been growing steadily over the past five years, featuring 550 exhibitors and welcomin...

By Isoline Communications, June 28, 2019

In the world of content marketing, these are interesting times. Never have we had such immediate access to so much infor...

By Isoline Communications, June 21, 2019

When it comes to content, there is certainly no shortage out there, and on any topic you can imagine. But sometimes it f...

By Isoline Communications, June 14, 2019

By now, we hope you agree with us, that content truly is king. However, it’s not always easy to create or market, espe...

By Isoline Communications, June 7, 2019

You have developed your B2B content marketing strategy, created a host of blog posts, infographics, and interview pieces...

By Isoline Communications, May 31, 2019

Is your B2B content working? This might seem like a pretty upfront question, but the fact is that many people either do ...

By Isoline Communications, May 24, 2019

Looking for a few quick and easy ways to optimise your B2B content? Well you’ve come to the right place. It’s a bit ...

By Isoline Communications, May 17, 2019

This week we were excited to be interviewed on The 414 Marketing Show, with Anu sharing her advice on how to tailor B2B ...

By Isoline Communications, May 10, 2019

You have put the time, energy, and resources into developing your content marketing strategy. Things have been moving al...

By Isoline Communications, May 2, 2019

B2B tech is always evolving and it is difficult to keep up with changing technologies and tren...

By Isoline Communications, April 26, 2019

We’ve had a great three years of growth here at Isoline Communications so far and are thrille...

By Isoline Communications, April 18, 2019

Building strategic alliances can be a great way to access fresh perspectives, expand your voic...

By Isoline Communications, April 12, 2019

There’s a lot of talk about how B2B businesses should be producing content. It’s important ...

By Isoline Communications, April 5, 2019

An influencer is someone who has the power to influence the perception of others so that they ...

By Isoline Communications, March 28, 2019

I’m sure your content is doing just fine, but could it be doing better?  It’s not unco...

By Isoline Communications, March 22, 2019

The case study is a powerful tool in the content marketing arsenal, an invaluable testament to ...

By Isoline Communications, March 15, 2019

If you’re a content marketer in the tech B2B space, you will know that white papers are an i...

By Isoline Communications, March 12, 2019

With great exposure comes great responsibility...

By Isoline Communications, March 1, 2019

This week was my first time to MWC Barcelona. It’s an event I’ve been wanting to go to for...

By Isoline Communications, February 22, 2019

If you’re in tech B2B, do you get asked why your organisation needs to invest in content mar...

By Isoline Communications, February 14, 2019

In recent months, personalisation has emerged as the most significant trend in B2B tech conten...

By Isoline Communications, February 1, 2019

More and more marketers working in the tech B2B space are jumping on the bandwagon and attempting to engage customers, w...

By Isoline Communications, January 28, 2019

Over 2,300 exhibitors will descend on Barcelona for Mobile World Congress (MWC) ...

By Isoline Communications, January 18, 2019

This week, ahead of MWC Barcelona next month, we wanted to share a blog by Martina Dodic from

By Isoline Communications, January 11, 2019

As B2B content marketers, it’s important for us to understand the impact content has on our Brand’s Search Engine Op...

By Isoline Communications, December 21, 2018

  On the first day of Christmas Isoline gave to me, a content mark...

By Isoline Communications, December 14, 2018

Social sharing is a popular social media marketing technique and particularly essential for B2B companies with a focus o...

By Anu Ramani, December 7, 2018

As we get to the end of an exciting and eventful year, we thought it might be appropriate to go back to content marketin...

By Isoline Communications, November 30, 2018

The goal for content marketers is to keep the target audience engaged with your content. Good content succeeds in achiev...

By Anu Ramani, November 21, 2018

Content marketers can always benefit from examining, revisiting and fine-tuning their

By Isoline Communications, November 13, 2018

Most B2B marketers today have a basic understanding of what content marketing is and what it is used for. It can take ma...

By Anu Ramani, November 2, 2018

In tech B2B marketing, original content creation requires a lot of hard work, but with a little planning, creativity and...

By Isoline Communications, October 25, 2018

There is a widespread misconception that content creation for B2B Tech content marketing is the same as PR, with clients...

By Anu Ramani, October 19, 2018

If you are searching for an agency for tech B2B content marketing, you’ve seen the wisdom of outsourcing. Great! Now w...

By Anu Ramani, October 8, 2018

B2B content marketing is seeing significant increases in uptake this year, with

By Anu Ramani, September 24, 2018

A branded content hub has become a must-have for technology companies who are serious about thought leadership and or si...

By Anu Ramani, September 19, 2018

We’ve had a great three years of growth here at Isoline Communications so far and are thrilled to be expanding the tea...

By Anu Ramani, June 25, 2018

As B2B content marketing goes, a blog is absolutely essential and I thought I’d share some thoughts on

By Anu Ramani, June 18, 2018

Win a free Smarter Summer content audit! The recent spell of sunny weather here in the UK has...

By Anu Ramani, June 4, 2018

Tech B2B content marketing professionals will agree on one thing: prospects rarely get in touch with a sales person earl...

By Anu Ramani, May 14, 2018

After two decades in PR, I had a f...

By Anu Ramani, May 4, 2018

The post-truth economy has already become something of a cliché.  But its ramifications are not going away.  As a B2B...

By Anu Ramani, April 10, 2018

With GDPR, Cambridge Analytica and many more issues flying fast and furious across the globe, content marketers need to ...

By Anu Ramani, March 23, 2018

The travails of Facebook and Cambridge Analytica make for painful reading. Today, another social media titan entered the...

By Anu Ramani, February 22, 2018

GSMA, are you listening? Starting Monday the Fitbits of more than 108,000 telecoms executives will clo...

By Anu Ramani, December 14, 2017

...

By Anu Ramani, December 20, 2016

Unless you’ve been hiding under a rock you know that everything down to the kitchen sink will be connected in 2020. Th...

By Anu Ramani, October 6, 2016

Technology terms such as ‘internet’ and ‘cloud’ are widely used but every business embarking on content marketin...

By Anu Ramani, September 30, 2016

The white paper is an integral part of any content marketer’s arsenal, and many technology or engineering companies wi...

By Anu Ramani, August 15, 2016

A few years ago, Isoline published a blog about the need for communications firms to reinvent themselves in order to sta...

By Anu Ramani, February 2, 2016

Mobile World Congress has moved back to February this year after a la...

By Anu Ramani, October 21, 2015

In the tech B2B space, doing business today means crossing borders – and that goes for all sectors: sales, operations,...