What’s the difference between inbound and outbound marketing? Or to look at it another way, is it better to build or buy an audience? Paying to get in front of prospects has an advantage. Media sponsorships. Advertising. Buying an email list. It’s direct and immediate. But it comes at a cost – both literally and […]
Pivot. For the marketing teams of most B2B companies, this will have been the word of the year. Priorities shifted. Budgets changed. Businesses adjusted the way they buy and sell. Over the last nine months though, the one constant has been the importance of content marketing for navigating this new normal. That investment isn’t going […]
The new normal won’t look like the old normal. That statement could apply to many things when talking about the global pandemic. But it’s especially true of streaming video. Streaming, in general, is having a boom period. Industry giants have been gaining ground on the incumbent pay-TV providers for years. But, in the first half […]
The world is in information overload. By 2025, there will be over 212 million DVDs worth of data created every single day. That’s 463 exabytes every 24 hours, including five billion searches and more than four million blog posts. It is a lot of noise to cut through. So, how can you increase your chances […]
James Caan taught me how to do content marketing. Not in a literal sense, of course. But I learnt a valuable lesson about slinging words from his book, ‘The Real Deal: from Brick Lane to Dragons’ Den’. There’s a section in it where James talks about his first rented ‘office’. It was a former broom […]