Content marketing in 2021: Build a pyramid, or think like a journalist?

Pivot. For the marketing teams of most B2B companies, this will have been the word of the year. Priorities shifted. Budgets changed. Businesses adjusted the way they buy and sell. Over the last nine months though, the one constant has been the importance of content marketing for navigating this new normal. That investment isn’t going […]

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How to get more eyeballs on your B2B content

James Caan taught me how to do content marketing. Not in a literal sense, of course. But I learnt a valuable lesson about slinging words from his book, ‘The Real Deal: from Brick Lane to Dragons’ Den’. There’s a section in it where James talks about his first rented ‘office’. It was a former broom […]

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How to drive ROI with content marketing at MWC

Barcelona might be cold in February, but for the telecoms industry it’s red hot. Last year’s Mobile World Congress attracted more than 100,000 visitors from all over the world. Telecoms execs, media, analysts, and more descended on the city for the biggest event in the industry calendar. And this year’s show will be even bigger. […]

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