Case study

BICS | Driving sales through a revamped website

Strategy

Challenge

B2B communications enabler BICS was moving from its original business model of providing wholesale carrier services to mobile operators to that of a techco, which supports enterprises’ paths to the Internet of Things, digitalisation, and cloudification. The website was identified as a key lead driver to support this new strategy, but it needed a significant rewrite to support this move.

Solution

Isoline collaborated with BICS and a development team in order to develop a new, more streamlined website. Key to the success of this implementation was stakeholder buy-in, so we devised a process that would work with the depth and breadth of content and sign offs needed. The website became more intuitive, interactive, and easy to navigate for their prospects.

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Results

The results are nothing short of extraordinary. As intended, the website now serves as BICS’ primary lead driver. The sales funnel from the website was dramatically increased, leading to a 278% increase in won deals and a quintupled return on investment for BICS.

166% increase in sales qualified leads
1476% increase in value of real opportunities
278% increase in value of won deals

The reworked website has been a great asset to sales. Not only does it project the right image for our brand and facilitate conversations with prospects, but it also accelerates the number of qualified leads generated.

BICS