B2B communications enabler BICS was moving from its original business model of providing wholesale carrier services to mobile operators to that of a techco, which supports enterprises’ paths to the Internet of Things, digitalisation, and cloudification. The website was identified as a key lead driver to support this new strategy, but it needed a significant rewrite to support this move.
Isoline collaborated with BICS and a development team in order to develop a new, more streamlined website. Key to the success of this implementation was stakeholder buy-in, so we devised a process that would work with the depth and breadth of content and sign offs needed. The website became more intuitive, interactive, and easy to navigate for their prospects.