Marketing campaigns are doomed to fail unless they are sustained and systematic. Unless your marketing objectives are really to ‘live fast and die young’ – which isn’t advisable – you need to get on the radar screen with high-quality and highly-relevant content and you need to stay there. Your campaign needs the fodder to stay visible on […]
More than half of UK workers plan to make changes to their careers in the next 12 months as a direct result of the Coronavirus pandemic. Employees have realised the benefits of a more flexible work environment brought on by working from home initiatives, and the communications sector (especially marketing, content marketing, and PR) has […]
Account-based marketing (ABM) was one of the hottest B2B marketing trends of 2020, and the trend is projected to continue throughout 2021 according to the 2020 State of ABM Report. And it’s not hard to see why – 87% of B2B marketers surveyed by ITSMA reported their ABM initiatives outperformed their other marketing investments in terms of ROI. […]
The C-suite is the most commonly-cited target audience group for any tech B2B content marketing campaign. That’s the dream – a decision maker reads some content you have put out and tells their teams to investigate your solution. The challenge is getting these decision makers to pay attention in the first place. Pitching content to […]
The Internet of Things (IoT) has dominated the telecommunications industry for the last decade, and recent statistics from Mordor Intelligence estimates that the global IoT market will surpass $1.38 trillion by 2026. Although these projections are slightly lower than previous reports predicted – due to the global impact of COVID-19 – the promise of a […]