COVID-19 has transformed the B2B purchase cycle. Events, formerly the mainstay of relationship nurturing and deal closure, have been non-existent and look set to be cancelled for the remainder of the year. Meetings, demonstrations, and any other face-to-face interactions have been severely restricted. The list goes on, a familiar litany to all those in B2B […]
At Isoline we are lucky to work with exciting companies that are bringing to market some great applications of cutting-edge technologies like distributed ledger (or blockchain, as it is more commonly known), artificial intelligence (AI) and machine learning (ML). I’m going to stick my neck out and say that some of these technologies are poised […]
Optimise for humans, not search engines In recent years, there has been a disturbing increase in a trend to think of SEO-friendly content as this magic wand that will miraculously drive all this amazing, qualified traffic to your website. ‘Do you know how to create search-optimized content?’ is a common query. So I thought – […]
Today marks the five year anniversary of Isoline Communications, a milestone for our company and for me personally. I’ve discovered more about my abilities in the past five years than I have in my entire career: admin (terrible), time management (good), resilience (good), perseverance (pretty good), and the list goes on. I have learnt to […]
A resource centre is an area of your website that holds the pre- and post-sales content you create for your business. These could range from thought leadership, product information, white papers, case studies, use cases, infographics, videos, webinars, presentations and more. Built and updated properly, it can become a search and lead magnet, driving leads […]