Today’s blog is about a topic really close to my heart – content performance measurement. Marketing is entering an era of unprecedented accountability and content marketing is no exception. Tech B2B companies, whose sales often come with higher ticket values and longer purchase cycles, are under particular pressure to demonstrate that every minute of time […]
For tech B2B marketers, the rules of the game have changed. The B2B purchasing process has evolved and content has taken on a very important role in sales engagement. There is plenty of information out there on the importance of content marketing – CMI’s digital content marketing stats show that 72% of marketers say content […]
As we get to the end of an exciting and eventful year, we thought it might be appropriate to go back to content marketing 101. What is it? How does it work? Is it for me? And how to do it right? We all benefit from going back to the basics now and then 🙂
Content marketers can always benefit from examining, revisiting and fine-tuning their content strategy, to ensure the campaigns flowing from these strategies deliver results and cut through the increasing amount of content clutter out there. According to the Content Marketing Institute, the most successful B2B marketers reported spending 40% of their budget on content marketing as of […]