Articles posted by Anu Ramani
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Trends that will drive savvy B2B Content Marketing in 2019
For tech B2B marketers, the rules of the game have changed. The B2B purchasing process has evolved and content has taken on a very important role in sales engagement. There is plenty of information out there on the importance of content marketing – CMI’s digital content marketing stats show that 72% of marketers say content […]
How and why content marketing can grow your B2B business | Isoline Communications
As we get to the end of an exciting and eventful year, we thought it might be appropriate to go back to content marketing 101. What is it? How does it work? Is it for me? And how to do it right? We all benefit from going back to the basics now and then 🙂
Content strategy – five steps to create one that works for you | Isoline Communications
Content marketers can always benefit from examining, revisiting and fine-tuning their content strategy, to ensure the campaigns flowing from these strategies deliver results and cut through the increasing amount of content clutter out there. According to the Content Marketing Institute, the most successful B2B marketers reported spending 40% of their budget on content marketing as of […]
REDUCE (effort and stress) REUSE (ideas) RECYCLE (your content): here are six ways how | Isoline Communications
In tech B2B marketing, original content creation requires a lot of hard work, but with a little planning, creativity and long-term thinking, you can make that content do a lot for you from sales enablement to thought leadership. Here are some key strategies and six ways that you can reduce, reuse and recycle in tech […]