A resource centre is an area of your website that holds the pre- and post-sales content you create for your business. These could range from thought leadership, product information, white papers, case studies, use cases, infographics, videos, webinars, presentations and more. Built and updated properly, it can become a search and lead magnet, driving leads […]
As tech B2B marketers it’s easy for us to feel like we’re running out of options at the moment. There is a significant decline in business confidence and willingness to invest, caused by limited visibility of the sales pipeline. Add to this the fact that many of the best-established sales nurturing opportunities like trade shows […]
This week we interviewed Winnie Lee, Branding Creative & Co-founder at Tengri to get her experienced marketing insights on BRAND IDENTITY for tech B2B companies. Here’s the low-down on what she had to say. Why is brand identity important for tech B2B companies? Brand identity is important for all types of businesses. A good brand […]
We all know that a healthy pipeline of leads is essential for growth, and consequently one of the most common objectives for a B2B marketer is to generate leads. However, 61% of marketers say that generating traffic and leads is their biggest challenge: and in a tech B2B scenario, where the sales funnel is fairly […]
As we come to the end of another eventful year at Isoline, we thought we’d hear from the team on their aspirations and goals for the year ahead. Anu What was your most memorable Isoline moment of 2019? Mine has to be watching Heather attempt to throw tennis balls at a target while slipping and […]