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StrategyFrom B2B marketing funnel to stack: rethinking content for today’s buyers
The modern B2B marketing funnel isn’t a linear path. Learn how to build flexible, modular content stacks that meet your prospects
Strategy
No more spinoffs: why lead generation content needs to evolve
It's time to rethink lead generation content. Here’s why the current model doesn’t work, and what marketers should be doing
Strategy
Streamline marketing to multiple personas: the power of interconnected assets
Tech B2B solution-based businesses often target multiple personas. Here’s how you can reach them faster.
Company Updates
Spotlight on Isoline: an interview with Director of Operations Andy Eldridge
Here’s how Isoline evolved into a full-service marketing firm, tripled in size, and delivers award-winning campaigns
Strategy
7 B2B marketing influencer examples that work
When we hear the word “influencer”, most of us think B2C. Your brain might conjure up images of YouTube personalities peddling
StrategyFintech
5 great fintech marketing campaigns
Financial technology is all around us, but that doesn’t mean fintech marketing is easy. From finding a way to stand out (without
Strategy
The anatomy of a B2B content marketing strategy
Strategy. It’s an important word in B2B marketing but often gets a bad rep. We’ve all seen marketing ‘strategies’ that are