Where do you sit?
After diagnosing your failure modes, scroll through our Content Maturity Model to see where you stand. There are four stages:
Think of each stage as a rung on a ladder: the higher you climb, the more your content investment compounds.
Content is planned, connected, measured, and reused. Infrastructure is in place, roles are clear, and performance data informs continuous improvement.
Strategic themes and governance emerge, but adoption is limited. Some teams embrace the new processes while others revert to old habits.
Planned campaigns exist, but they’re still heavy on volume. Teams broadcast generic messages across channels with weak feedback loops.
Marketing as a ticket desk. Content is reactive, ad‑hoc, and measured by output. There are no shared themes and little buyer alignment.