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Chapter 1

Survey highlights

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14 min read
  1. Introduction: Content as infrastructure: the hidden system behind high-performing marketing

  2. Chapter 1: Survey highlights

  3. Chapter 2: Understanding infrastructure
  4. Chapter 3: Six failure modes to recognise
  5. Chapter 4: A maturity model
  6. Chapter 5: The 5 pillars of content infrastructure
  7. Chapter 6: Quick wins: The 90‑day plan
  8. Chapter 7: A final thought

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