Too much content: What marketers can learn from streaming services

How many new high-profile shows launched on streaming services in the past 12 weeks? Five? 10? 25? Try 50. From fresh episodes of popular series (Ozark, Russian Doll, The Flight Attendant) to star-studded newcomers (The First Lady, Gaslit), Vulture described this period as an avalanche of TV; an audio-visual onslaught that isn’t sustainable. Whether it’s […]

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5 types of content tech B2B buyers want

What do your B2B buyers want? Content is nothing if you don’t consider your audience. Unfortunately, a lot of the time marketing teams rely on guesswork, generalities, and out of date information. This is why we’ve surveyed 161 tech B2B buyers from the UK, EU, and USA to really get to the bottom of what […]

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Telecoms B2B marketing campaigns that are killing it (+ examples)

“Our content just isn’t engaging enough.” “We have a regular content calendar, but why isn’t website traffic going up?” “What is the use of writing all this content if it just doesn’t deliver leads?” “Nothing sets us apart from our competition. It’s all down to the sales relationship.” Does any of the above sound familiar? […]

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Top tips for running a B2B TikTok campaign (+ examples)

B2B brands just wanna have fun. And what’s more fun than TikTok? With a projected growth of 1.5 billion monthly active users, companies worldwide want to make the most of the opportunity. But with its reputation as a young and ‘consumery’ social media platform, is there room in the playground for B2B companies? The answer […]

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