Tech B2B Brand Identity
Today we sit down with Winnie Lee, an award winning brand and digital designer. We talk about how tech B2B brands can stand out, and how they can build their identity.
Our Guests
Winnie Lee
Brand & Digital Designer
Anu Ramani
Founder and MD of Isoline Communications
What We Cover
Trends in brand visual identity are not too dissimilar to trends in fashion: new looks, themes and formats rise and become trendy here, too. And just like people, brands can choose to update their look or follow a classic style that evolves over time. In this video, we explore the latest trends in brand visual identity and provide tips for content marketers thinking of an identity update alongside Winnie Lee, award-winning brand design expert.
Winnie Lee
Winnie Lee, a Branding & Digital Creative, has over 20 years of experience working in Advertising, Branding and Digital agencies located in London, Singapore, Shanghai and Helsinki.
Her diverse range of clients have included American Express, British Airways, British Gas, BT, Coca-Cola, GSK, Microsoft, Nokia, Sephora, Starbucks and Tiger Beer.
The projects she has worked on span across a wide range of design disciplines covering branding, digital design (UI & UX), spatial/experiential design, below-the-line advertising, direct marketing, packaging and videos/animations.
Where to find Winnie
Website: https://winnielee.net/
