A guide to creating a winning nurturing campaign

Want to generate leads for your business?

Of course you do.

Unfortunately, generating high quality leads takes time. You need a strategy that is both time and cost effective. Here’s the secret to building a great relationship with your prospects: email nurturing campaigns.

Nurturing campaigns are a sequence of emails you send to prospects and leads to nudge them towards a specific goal. For example, you could send a short course distilled into five free emails, to promote a more comprehensive paid course.

Email nurturing sequences are powerful lead generation tools, with a higher return on invenstment (ROI) then other online and offline channels, including social media. In fact, email is 40 times better at acquiring new customers than Facebook or Twitter.

Ready to create an email nurturing campaign?

Planning a winning nurturing campaign might sound daunting, but have no fear! We’ve designed a workbook to help you easily create a knockout nurturing campaign.

Our lead nurturing campaign workbook will help you

  • Plan your campaign strategy in minutes
  • Understand how your campaign aligns with your business goals
  • Plan your workflows for success
  • Design high-converting content for your campaign

Follow our advice and you’ll be increasing the number of lead conversions in no time.

The workbook includes:

  • A free content audit worksheet
  • A free persona building template
  • A worksheet to match your content to your sales funnel
  • Step-by-step guide to setting up your campaign
  • Workflows and timelines to plan your campaign
  • A guide to the best email distribution platforms
  • The ultimate campaign planning checklist
  • Examples and ideas for getting creative with your campaign

Are you ready to generate leads?

Fill out the form to receive your free copy of A guide to creating a winning nurturing campaign today