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MEASURING B2B CONTENT PERFORMANCE

Evaluation and measurement of tech B2B content marketing campaigns is essential for optimisation and improvement.

Measurement takes a significant investment in time (and money) so we plan for it from the outset. Our approach suits your needs and existing reporting structures. Our dashboard methodology provides clear insights into how content generation fits into business KPIs over time.

Here are some ways we measure content performance:

WEBSITE TRAFFIC

LEADS ACROSS CHANNELS, BUSINESS UNITS AND CAMPAIGNS

RESPONSE TO EMAIL OUTREACH

SOCIAL MEDIA TO WEB TRAFFIC CONVERSIONS

WEB-TO-LEAD FORMS

CAMPAIGN ‘BREAKTHROUGHS’ E.G. NEW MARKET SEGMENTS

LINKEDIN CAMPAIGN ANALYTICS

ANECDOTAL SALES TEAM FEEDBACK

THE CONTENT CREATION PROCESS

Content measurement is an integral part of the content creation process. Here’s how.

STRATEGY

Our effective content strategies deliver on your goals by focusing on high engagement, high lead yield pieces for maximum impact.

DESIGN

For when visuals say it better than words. Our design services bring concepts to life. We align with your visual guidelines or work with you to develop these, to give your brand a unique visual identity as well as tone of voice.

PROMOTION

Creating content is hard work and we understand the importance of maximising content ROI. Our promotional campaigns ensure your key audiences see and take action on content.

OPTIMISATION

Content must be optimised for relevant digital channels and search rankings. We measure the success of distributed content to improve and adapt campaigns.

WHAT IS GREAT CONTENT?

We believe that all great content has a few things in common, regardless of how technical the audience is.

IT’S EASY TO FIND

If no one can find your content, no one can benefit from it. Your audience has to be able to perform a search engine query and find your content, or else all of the work you have put into creating it will go to waste. The ultimate goal is to get your content to appear in organic search results, and the higher up the better.

Our content strategy services are grounded in SEO research and we ensure that we help you attain high rankings for your preferred keywords.

IT’S EASY TO SHARE

Great content is sharable. For people to share your content they have to find value in it. Think about what makes you want to share something you find online? Most likely, you found it insightful, easy-to-read and helpful.

If people get value out of the content you produce, they will want to share it to help others. It’s this value that our content always seeks to reveal.

IT’S EASY TO READ AND UNDERSTAND

A good content strategy moves away consciously from producing reams of words. The format matters. We’ve all felt it: a wall of copy with no breaks is an instant repellent. Great content is easy to read and easy to scan – perhaps you are reading this because you were wondering how to improve your content?

Our campaigns have a diverse array of interesting, engaging content. Check out our content creation services for more information.

IT’S EASY ON THE EYES

Great content includes visuals. And it’s not all about Shutterstock photos: infographics, charts, illustrations, and videos are essential to keep readers more engaged. According to Hubspot, blog articles that included infographics generated an average of 178% more inbound links and 72% more views than all other posts.

Our strategy recognises that individuals consume information in different ways, and we create content that’s diverse so that your campaign engages everyone appropriately.

CLIENT REVIEWS

“Isoline brings technical acumen, marketing savvy and creative ideas to the table to create compelling and standout campaigns that deliver results. They are proactive, prompt and deliver consistent quality that has been instrumental in systematically improving the results of our online presence and lead generation activities.”

Michael Olechna

ByMe Marketing and Community
HomeByMe | Dassault Systemes

“Isoline Communications brings the right blend of sector expertise and creativity with customer service excellence. Having undertaken a number of projects with them, we have found that they always understand exactly what we are trying to achieve and have come up with standout campaigns that have outperformed all their targets.”

Chris Thomas

Managing Director, Business Services
Emailage

“As an individual contributor in my organization, having a partner like Isoline Communications that not only understands our industry and our product but also captures the voice of the company so well has been pivotal to the increased success we’ve experienced across our digital platforms. They’re a pleasure to work with and I know I can always rely on them when it comes to our content needs.”

WicketLabs

Jeremy Harvey, Marketing Manager, Wicket Labs Inc

“After much search for the ideal content partner, we got Isoline Communications on board. Our experience has been very satisfactory. Considering that all ops work happened across geographical boundaries & completely online, we have never had any issues with timelines. We found them to be proactive, prompt, reliable and consistent when it came to high-quality long-form and short form content. Having a strong foundation in technologies and telecoms, we found their ability to grasp technical concepts very good. Also, the understanding of B2B tech audience helped them deliver good service to us.”

Tata Teleservices

Shahana Sen Mishra, Head of Marketing

“Isoline Communications skillfully master versatile content formats and is best at developing content that resonates with a wide portfolio of stakeholders ranging from end consumers, business partners through to technical experts. Dedicated to supporting clients achieve their business objectives or communication goals, we see Isoline Communications as an important partner.”

TA Communications

Katherine Wang, Director

“Delighted to rely on Isoline as our content agency. Their commitment to us extends beyond just providing us with the content we need, which is consistently of a very high standard in a complex technical area. It’s about the value received on top of that, which contribute to the service we provide to our customers and being sure with each new deliverable is integrated with the latest market insights. All this means that with Isoline, we can rest assured that we are continuously improving our go to market strategy.”

Maria Dolores Garcia, Head of Product & Solutions Marketing

BICS

“We knew so much about our company and product that it was hard defining the right narrative. Thank you Isoline for helping us distil the story into something tangible for others.”

Tallysticks

Kush Patel, Founder

“Anu has been a dear colleague and my close business partner for nearly 2 decades. She’s one of the best and most creative B2B and technology content specialists I’ve worked with. She is always able to analyse the topic to catch the right news angle and develop content through her own research despite very little information available from the client. She is also willing to listen/act on comments shared with her with an open mind and never loses her patience.”

Prime Communications

Charlotte Fan, Director

“Anu and her team at Isoline are instrumental in elevating the content creation process at Infobip. Their insight into the industry and willingness to work closely with our extended team, including our Product Owners and key stakeholders, generates impactful content that’s resonating well with our target audience.

Isoline is always walking the extra mile in supporting our team and meeting the set deadlines.”

Infobip

Mislav Jantoljak, Global Marketing Expert

“Isoline has made every effort to get under the skin of our business and bring an informed and strategic approach that generates insightful, original content. They are proactive, prompt and deliver consistent quality that is a testament to their expertise and dedication to achieving the best for us.”

Adjoint

Somil Goyal, COO

TALK TO US

Get in touch and let’s start a conversation about how Isoline Communications can help improve your ROI