CONTENT MARKETING CAMPAIGNS THAT DELIVER RESULTS
Content that’s out of touch with your audiences can lose you customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy.
And empathy works whether you need to generate sales in a crowded tech space, to build awareness, recognition and preference, or to stay on the radar.
WHAT CAN A CAMPAIGN LOOK LIKE?
Social channels are essential to keep your brand current with your audiences. Our services include: planning and implementing social editorial calendars, leading on c-suite executive profiling and influencer programmes, operating social feeds, managing sponsored campaigns and driving social selling strategies.
Tech B2B prospects spend two-thirds of the purchase cycle engaging with content on their own and our content marketing services engage with prospects at the right time to move them along the sales funnel. Distribution spans from engaging emails and marketing automation to nurturing newsletters, multi-channel campaigns including WhatsApp, and event support to increase stand visits.
Promotion and paid media
We deliver strategic promotional campaigns with key media and influencers that will get your content in front of the audiences that matter. Using content for a media sponsorship campaign can bolster marketing databases and amplify existing content efforts.