IMPACTFUL, EMPATHETIC CONTENT CREATED BY EXPERTS
In a world overflowing with data and dwindling attention spans, the power of audience-driven, personalised content drives value back to the business.
To grow revenues, maximise ROI and reduce customer churn, B2B marketers must strike the right balance between technical details, high-level benefits and audience expectations. Too technical, or too high-level, and you’ve lost your audience.
The right approach to storytelling is the only way to achieve this. Great, creative ideas are as rare as gold dust, and through hundreds of campaigns we have the methodology needed to create compelling narratives at scale.
Authentic storytelling with a dash of emotional intelligence on decision-making inspires audiences to take action. Curating content so it’s organised, discoverable and easy to navigate deepens engagement and achieves results.
CONTENT CREATION SERVICES EXPLAINED
Creative content underpinned by strategy
Strategic creativity is paramount in content creation for tech B2B: 69% of successful B2B marketers have a documented content marketing strategy. Our campaigns are underpinned by insight-driven strategies aligned to your goals so you can optimise the effectiveness of your current efforts.
Resource centre creation and management
Your resource centre is more than just a home for blogs and whitepapers. Regular resource centre updates (weekly, monthly) with a mix of content (blogs, whitepapers, infographics, eBooks, case studies, videos) keeps you front of mind and atop SEO rankings. Whether it is thought leadership to communicate expertise or sales content to deliver pain point-specific information, we populate your resource centre with ongoing content that prospects and clients find valuable.
Sales enablement content
Empower your sales team with content to move prospects from awareness to purchase. Sales enablement content supports in-person and remote conversations for the sales funnel – at every stage. Detailed, solution-specific content answers customer pain points and USP-specific content demonstrates expertise and results.
Consistently communicate your B2B value proposition and brand promises. We get under the skin of your business and audiences to develop a clear strategy. Messaging workshops, stakeholder research and positioning documents are created for your brand’s core values and personality. From auditing websites, to visuals, copy and site mapping, we make websites interactive and appealing as a powerful shop window for your B2B buyers.
B2B CONTENT CREATION FOR EVERY CHANNEL
It takes insight, knowledge, research, patience, and skill to create successful content for B2B audiences. It needs to walk the fine line between rational and emotional. Our process is designed to unlock the fantastic stories within your business and generate content that engages with your target audience.
With more than 25 years of experience, working with technology and B2B clients around the world, we know the role and function of content across different channels in sales enablement. We draw on data throughout the content building process to help you achieve your business goals.
Our in-house team of experts understands how to articulate your sales and marketing messages in a manner that resonates with customers and influencers. Our services cover the entire spectrum of your marketing activities, including:
Long form content
- White papers
- Solution stories
- Case studies
Short form content
- Use cases
- E-mails and newsletters
- Social media
- Animated videos
- Video interviews