B2B Content Creation Agency
We are the B2B Content Marketing Experts
Bill Gates famously said ‘content is king’ – this was two decades ago, but holds true even today. Truly great content that resonates with your target audience marks the difference between success and failure of any marketing campaign. To put it simply – without great content your campaigns will fall flat. Content is the backbone of all your social media, sales activities, outbound marketing, printed literature, emails and more.
Your whole marketing and sales strategy needs to be fuelled by great content: stimulating your audience to behave or think in a an intended way: changing their minds, seeing things differently, or even asking for a call-back.
We can help you with that.
As a specialist technology and B2B content marketing agency, we understand that it takes insight, knowledge, research, patience and skill to write successful content for B2B audiences. It needs to walk the fine line between rational and emotional. Our process is designed to unlock the fantastic stories within your business and generate content that engages with your target audience.
With more than 25 years of experience in total working with technology and B2B clients around the world, we know the role and function of content across different channels in sales enablement. We draw on data throughout the content building process to help you achieve your business goals.
‘Content marketing is all the Marketing that’s left’
B2B Content Marketing Services For Every Channel
From traditional media to website content and social posts, our in-house team of experts understand how to articulate your sales and marketing messages in a manner that resonates with customers and influencers. Our services cover the entire spectrum of your marketing activities, including:
- White papers
- Solution stories
- Case studies
- Use cases
- E-mails and newsletters
- Blogs and v-blogs
- Social Media
We also write content for statutory communications, including annual and interim reports, sustainability reports and more. Ensuring that your performance is presented in the best possible light and investors understand your objectives, strategies and results.
OUR CONTENT CREATION PROCCESS
Audit – We’ll delve deep into your archives, to unearth the powerful stories within your business. We’ll research your target audience and understand the channels, the messaging and the content they will engage with.
Plan – We’ll provide you with a fully formed content calendar, charting all the great, integrated content we’ll develop throughout the year.
Create – Our favourite part! We’ll begin developing amazing content that is on brand, integrated across all channels and above all, works. Once signed off, the content is then shared across your marketing and sales network, ensuring maximum impact and audience awareness.
Analyse – We don’t stop at content creation. We’re constantly analysing the performance of every single piece of content we create. We’ll learn what message, what imagery and what channel resonates with your audience most effectively. Our approach to analysis means our content just keeps getting better and better!
SPECIALISTS IN TECH CONTENT MAKRETING
B2B content, especially for tech and telecoms companies, requires true expertise due to the complexity of the messages involved and the fast-paced environment. B2B companies need compelling messaging that engages, informs and educates their audiences.
Isoline’s experts have been writing specialist content for tech companies for more than 25 years altogether, so you can be confident we have the knowledge and experience that’s essential for this complex industry.
We offer comprehensive content creation solutions, enabling us to turn technical or product details into engaging content.
Whether you require ongoing content creation or one-off projects or events, we’ll work proactively to get the expertise and opinion only you possess. We will craft it into stories that engage with your audience and promote your products and services effectively.
Get in touch today for more information.