IMPACTFUL, EMPATHETIC B2B CONTENT CREATED BY EXPERTS
In a world overflowing with data and dwindling attention spans, the power of audience-driven, personalised content drives value back to the business.
To grow revenues, maximise ROI and reduce customer churn, B2B marketers must strike the right balance between technical details, high-level benefits and audience expectations. Too technical, or too high-level, and you’ve lost your audience.
The right approach to storytelling is the only way to achieve this. Great, creative ideas are as rare as gold dust, and through hundreds of campaigns we have the methodology needed to create compelling narratives at scale.
Immersing ourselves in your business and sector, we acquire a combination of audience and technical insights that enable us to identify those message points that will strike a chord with your audiences. We make this approach work for you by delivering compelling storytelling in your unique voice with a dash of emotional intelligence that inspires audiences to take action. Curating content so it’s organised, discoverable and easy to navigate deepens engagement and achieves results.
CONTENT CREATION SERVICES EXPLAINED
Creative content underpinned by strategy
Strategic creativity is paramount in content creation when 69% of successful B2B marketers have a documented content marketing strategy. Our campaigns are underpinned by insight-driven strategies aligned to your goals so you can optimise the effectiveness of your current efforts. We deliver creativity that resonates among technical and B2B audiences – creativity that makes your brand and messages stand out and be remembered.
Resource centre creation and management
Your resource centre is more than just a home for blogs and whitepapers. Regular resource centre updates (weekly, monthly) with a mix of content (blogs, whitepapers, infographics, eBooks, case studies, videos) keeps you front of mind and atop SEO rankings. Whether it is thought leadership to communicate expertise or sales content to deliver pain point-specific information, we populate your resource centre with ongoing content that prospects and clients find valuable.
Sales enablement content
B2B CONTENT CREATION FOR EVERY CHANNEL
It takes insight, knowledge, research, patience, and skill to create successful content for B2B audiences. It needs to walk the fine line between rational and emotional. Our process is designed to unlock the fantastic stories within your business and generate content that engages with your target audience.
With more than 25 years of experience, working with technology and B2B clients around the world, we know the role and function of content across different channels in sales enablement. We draw on data throughout the content building process to help you achieve your business goals.
Our in-house team of experts understands how to articulate your sales and marketing messages in a manner that resonates with customers and influencers. Our services cover the entire spectrum of your marketing activities, including:
LONG FORM CONTENT
- White papers
- Solution stories
- Case studies
SHORT FORM CONTENT
- Use cases
- E-mails and newsletters
- Social media
- Animated videos
- Video interviews
TALK TO US
Get in touch and let’s start a conversation about how Isoline Communications can help improve your ROI