IMPACTFUL, EMPATHETIC B2B CONTENT CREATED BY EXPERTS

In a world overflowing with data and dwindling attention spans, the power of audience-driven, personalised content drives value back to the business.

To grow revenues, maximise ROI and reduce customer churn, B2B marketers must strike the right balance between technical details, high-level benefits and audience expectations. Too technical, or too high-level, and you’ve lost your audience.

The right approach to storytelling is the only way to achieve this. Great, creative ideas are as rare as gold dust, and through hundreds of campaigns we have the methodology needed to create compelling narratives at scale.

Immersing ourselves in your business and sector, we acquire a combination of audience and technical insights that enable us to identify those message points that will strike a chord with your audiences. We make this approach work for you by delivering compelling storytelling in your unique voice with a dash of emotional intelligence that inspires audiences to take action. Curating content so it’s organised, discoverable and easy to navigate deepens engagement and achieves results.

CONTENT CREATION SERVICES EXPLAINED

Creative content underpinned by strategy

Strategic creativity is paramount in content creation when 69% of successful B2B marketers have a documented content marketing strategy. Our campaigns are underpinned by insight-driven strategies aligned to your goals so you can optimise the effectiveness of your current efforts. We deliver creativity that resonates among technical and B2B audiences – creativity that makes your brand and messages stand out and be remembered.

Resource centre creation and management

Your resource centre is more than just a home for blogs and whitepapers. Regular resource centre updates (weekly, monthly) with a mix of content (blogs, whitepapers, infographics, eBooks, case studies, videos) keeps you front of mind and atop SEO rankings. Whether it is thought leadership to communicate expertise or sales content to deliver pain point-specific information, we populate your resource centre with ongoing content that prospects and clients find valuable.

Sales enablement content

Empower your sales team with content to move prospects from awareness to purchase. Sales enablement content supports in-person and remote conversations for the sales funnel – at every stage. Detailed, solution-specific content answers customer pain points and USP-specific content demonstrates expertise and results.

Brand collaterals

Consistently communicate your B2B value proposition and brand promises. We get under the skin of your business and audiences to develop a clear strategy. Messaging workshops, stakeholder research and positioning documents are created for your brand’s core values and personality. From auditing websites, to visuals, copy and site mapping, we make websites interactive and appealing as a powerful shop window for your B2B buyers.

B2B CONTENT CREATION FOR EVERY CHANNEL

It takes insight, knowledge, research, patience, and skill to create successful content for B2B audiences. It needs to walk the fine line between rational and emotional. Our process is designed to unlock the fantastic stories within your business and generate content that engages with your target audience.

With more than 25 years of experience, working with technology and B2B clients around the world, we know the role and function of content across different channels in sales enablement. We draw on data throughout the content building process to help you achieve your business goals.

Our in-house team of experts understands how to articulate your sales and marketing messages in a manner that resonates with customers and influencers. Our services cover the entire spectrum of your marketing activities, including:

LONG FORM CONTENT

White papers
Solution stories
Case studies
Brochures
Presentations

SHORT FORM CONTENT

Blogs
Leaflets
Use cases
E-mails and newsletters
Social media

MULTIMEDIA

V-Blogs
Animated videos
Webinar
Video interviews
Podcasts

CLIENT REVIEWS

“Isoline brings technical acumen, marketing savvy and creative ideas to the table to create compelling and standout campaigns that deliver results. They are proactive, prompt and deliver consistent quality that has been instrumental in systematically improving the results of our online presence and lead generation activities.”

Michael Olechna

ByMe Marketing and Community
HomeByMe | Dassault Systemes

“Isoline Communications brings the right blend of sector expertise and creativity with customer service excellence. Having undertaken a number of projects with them, we have found that they always understand exactly what we are trying to achieve and have come up with standout campaigns that have outperformed all their targets.”

Chris Thomas

Managing Director, Business Services
Emailage

“As an individual contributor in my organization, having a partner like Isoline Communications that not only understands our industry and our product but also captures the voice of the company so well has been pivotal to the increased success we’ve experienced across our digital platforms. They’re a pleasure to work with and I know I can always rely on them when it comes to our content needs.”

WicketLabs

Jeremy Harvey, Marketing Manager, Wicket Labs Inc

“After much search for the ideal content partner, we got Isoline Communications on board. Our experience has been very satisfactory. Considering that all ops work happened across geographical boundaries & completely online, we have never had any issues with timelines. We found them to be proactive, prompt, reliable and consistent when it came to high-quality long-form and short form content. Having a strong foundation in technologies and telecoms, we found their ability to grasp technical concepts very good. Also, the understanding of B2B tech audience helped them deliver good service to us.”

Tata Teleservices

Shahana Sen Mishra, Head of Marketing

“Isoline Communications skillfully master versatile content formats and is best at developing content that resonates with a wide portfolio of stakeholders ranging from end consumers, business partners through to technical experts. Dedicated to supporting clients achieve their business objectives or communication goals, we see Isoline Communications as an important partner.”

TA Communications

Katherine Wang, Director

“Delighted to rely on Isoline as our content agency. Their commitment to us extends beyond just providing us with the content we need, which is consistently of a very high standard in a complex technical area. It’s about the value received on top of that, which contribute to the service we provide to our customers and being sure with each new deliverable is integrated with the latest market insights. All this means that with Isoline, we can rest assured that we are continuously improving our go to market strategy.”

Maria Dolores Garcia, Head of Product & Solutions Marketing

BICS

“We knew so much about our company and product that it was hard defining the right narrative. Thank you Isoline for helping us distil the story into something tangible for others.”

Tallysticks

Kush Patel, Founder

“Anu has been a dear colleague and my close business partner for nearly 2 decades. She’s one of the best and most creative B2B and technology content specialists I’ve worked with. She is always able to analyse the topic to catch the right news angle and develop content through her own research despite very little information available from the client. She is also willing to listen/act on comments shared with her with an open mind and never loses her patience.”

Prime Communications

Charlotte Fan, Director

“Anu and her team at Isoline are instrumental in elevating the content creation process at Infobip. Their insight into the industry and willingness to work closely with our extended team, including our Product Owners and key stakeholders, generates impactful content that’s resonating well with our target audience.

Isoline is always walking the extra mile in supporting our team and meeting the set deadlines.”

Infobip

Mislav Jantoljak, Global Marketing Expert

“Isoline has made every effort to get under the skin of our business and bring an informed and strategic approach that generates insightful, original content. They are proactive, prompt and deliver consistent quality that is a testament to their expertise and dedication to achieving the best for us.”

Adjoint

Somil Goyal, COO

TALK TO US

Get in touch and let’s start a conversation about how Isoline Communications can help improve your ROI