Empowering India’s underprivileged girls through education

Content Marketing Case Study for an NGO: Pudumai Penn


Challenge: To help the NGO engage with a wide range of stakeholders from regulators, volunteers, donors to candidates on a shoestring budget

Strategy: We decided to use the Pudumai Penn website as its primary voice, showcasing the girls’ achievements, attitudes and aspirations. A simple visual style and accessible language help address potential donors audiences and emphasise its local roots. A dynamic content strategy keeps the website fresh and gives donors a reason to return

Results: Positive stakeholder feedback and improved engagement

women celebrating

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