Between July 2024 and 2025, the B2B telecoms companies we analysed published 221 long-form assets compared to 137 in the 12 months prior.
Virtually every company we analysed increased their output: the average number of long-form pieces published rose from 13.7 to 22.1, with every company publishing at least two pieces per quarter.
Although every B2B telecoms company with a long-form content count in single digits in the last report saw a more than 100% increase in output, with an average increase of 182%, the movement amongst those with the highest publication rates means the gap between the top and bottom publishers grew by 50%.