Report

Your B2B content gating strategy

Today’s prospects are more informed and less willing to give up their details at the drop of a whitepaper. So how do you still generate pipeline and build trust?

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The buyer journey has changed

It used to be so simple: design a solid whitepaper, PDF it, gate it, and watch the leads roll in.

But that just doesn’t cut it anymore. Today’s B2B buyer isn’t a single decision-maker walking a neat, linear path. They’re more likely to be a team of 6-10 members, each doing their own separate research, but making decisions together.

When every prospect enters at a different point in the journey, gating everything becomes a barrier, not a lead gen shortcut. It slows momentum, limits reach, and can turn a curious buyer into a bounce.

Move from lead gen to demand gen

It’s time to think of long-form content as more than just a way to capture leads. Instead it’s a way to:

Delivering value-led content builds trust and piques curiosity about your brand.

Especially since only a small percentage of prospects are actively “in market” at any given time.

Removing friction gives prospects the chance to discover brands naturally, no strings attached.

Even if they’re not ready now, consistently helpful content makes sure they remember you when they are.

Think like a media brand

The best tech marketers today act more like publishers. They create rich, binge-worthy content experiences that invite prospects in.

Our B2B content gating strategy report shows you how to borrow from the media playbook with:

  • Value up front
  • Conversations over conversions
  • Brand affinity that compounds over time

Not your average PDF

Because we practice what we preach, this isn’t just another download-and-forget PDF.

Our interactive report is a fully interactive experience designed to guide your decision-making. Tap, scroll, explore, share. It’s a format that respects your time (and your brain).

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