Strategy
How to adapt content campaigns for global markets so they work every time
Tech B2B brands need to be able to execute global content campaigns that address diverse audiences. Learn how to localize content to
Blog
The place to be for tech B2B marketers. Here you'll find all the content you need to keep the leads coming.
Strategy
How to get the most from B2B events (even without a big budget)
Katie Franklin on why event marketing still happens, and how to do it right.
Content
An introduction to the art of Scrollytelling (+ 5 examples)
Scrollytelling is the newest kid on the block when it comes to making content more engaging. Here’s an intro to it and our top 5
Content
When cold emails go wrong (and how to fix them)
Struggling with outreach? Bad cold emails can do more harm than good, so here’s how to turn personalisation failures into wins.
Social MediaTelecoms
The MWC Barcelona social media playbook: 9 easy video templates you can steal
Transform your MWC Barcelona experience with 9 practical video templates. Includes real examples, copy templates, and filming tips for
Strategy
In the age of AI, human connection is your brand’s competitive edge
AI is everywhere, making digital interactions feel robotic and predictable. Here’s why in-person events like trade shows are now the