TOP 10 B2B BEST PRACTICES FOR SOCIAL MEDIA
For tech B2B brands, we have now entered an age where having a social media presence is a prerequisite, and an important one at that. And considering that 75% of B2B buyers use social media to support their purchasing decisions, brands need to build their presence sooner rather than later in order to form a solid brand personality, develop relationships, and educate prospects.
When we think of social media marketing, B2C examples such as Instagram, memes, and boomerangs may come to mind, and although these are all valid means of promotion, B2B brands require a somewhat different approach. However, when each social media channel has its own guidelines, post types, and more, it can be challenging to establish the right presence for your brand; especially in the tech industry, where your product or service may be harder to understand. But it’s not impossible. If you know where to look and what to say, the effective use of social media can be a powerful tool for your business; from building reputation as a thought leader, to driving new leads through the funnel.
We spoke to the Isoline experts to develop a list of 10 social media best practices for B2B tech businesses which we have compiled into an infographic. Find out how you can start getting the most from this effective channel for communication and collaboration, today.