In an era of social distancing, it’s unsurprising that webinars are on the rise. However, this is not a momentary trend. Interactive video content was increasing in popularity well before the lockdowns of 2020.

In our survey at the end of 2019, video not only came out top as the most useful content type (receiving 53% of the vote), but it was also voted the most likely to be shared by 63% of respondents.

This doesn’t mean we need to create webinars for the sake of creating webinars though. This versatile form of content works its best for educational purposes, but it can also add some magic to the top of the funnel, where marketers need to hold their audience’s attention. According to MarketMediaSell, webinars retain the attention of 40% of listeners from start to finish.

Starting point

Like any other marketing campaign, webinars need a clear objective and audience; you wouldn’t plan an event without knowing who is coming or why, and webinars are no different. Setting specific goals early and defining an exact audience will steer you through the entire planning stage.

Now it’s time to get down to business!

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