Content marketers need to ensure that their copywriting is 100% accurate – typos and grammatical errors are simply unacceptable and damaging to the image that a brand needs to convey. While there is no substitute for a second pair of eyes and systematic proofreading, writing tools are a great way to review copy and spot […]
If you are in the process of creating a new tech start up, hats off to you, that is no small feat! From developing your idea to raising funds, team building, coding and testing, it has no doubt been a long journey to get to where you are today. No matter what stage of the […]
Traditionally, women have been under-represented within the UK tech industry. Even now, according to a HP poll conducted earlier this year, only 17% of people employed in the technology sector are women, much less than any other field in the UK. As the skill gap in the technology sector in this country continues to widen […]
So, you have decided to outsource your content marketing strategy, congratulations! Now, how do you decide who and what is best for your business? A successful B2B content marketing strategy relies on developing relevant and insightful content that engages your audience. For many companies in the technology sector, creating that content without detracting from operations […]
The importance of content marketing is now well established amongst many B2B technology companies as a way to increase brand awareness, build trust and ultimately boost sales. Already, 89% of marketers across B2B organisations are using content marketing as a result – meaning your strategy must now mature if it is to clinch that competitive edge. […]