Trade shows are the ‘proof of the pudding’ for content marketers. It’s often where we finally see all our hard work pay off – especially if you are in the B2B tech space. Events such as MWC are fundamental calendar markers for the telecoms industry, with a hundred thousand attendees travelling from all over the […]
Content marketers need to ensure that their copywriting is 100% accurate – typos and grammatical errors are simply unacceptable and damaging to the image that a brand needs to convey. While there is no substitute for a second pair of eyes and systematic proofreading, writing tools are a great way to review copy and spot […]
If you are in the process of creating a new tech start up, hats off to you, that is no small feat! From developing your idea to raising funds, team building, coding and testing, it has no doubt been a long journey to get to where you are today. No matter what stage of the […]
Traditionally, women have been under-represented within the UK tech industry. Even now, according to a HP poll conducted earlier this year, only 17% of people employed in the technology sector are women, much less than any other field in the UK. As the skill gap in the technology sector in this country continues to widen […]
So, you have decided to outsource your content marketing strategy, congratulations! Now, how do you decide who and what is best for your business? A successful B2B content marketing strategy relies on developing relevant and insightful content that engages your audience. For many companies in the technology sector, creating that content without detracting from operations […]