People are more concerned about the state of the planet than ever before. The volume and traction of media coverage on eco-activists like Greta Thunberg, and docuseries like the great David Attenborough’s Blue Planet II, are helping to showcase the urgent need for action to combat climate change. As we all endeavour to recycle our […]
The B2B buying process has changed considerably in response to the global COVID-19 pandemic. As conventional methods of networking and nurturing leads such as meetings, events and tradeshows continue to be pushed back, sales and marketing teams have been forced to reimagine and realign on how to gain company exposure and generate leads. Social selling […]
COVID-19 has sadly sparked a surge in plastic pollution, and our seas are seeing the worst of it with tens-of-thousands of single-use masks and gloves making their way to our oceans globally. Charities including 4ocean have shared their conservation efforts in regions such as Bali, Indonesia, where their cleanup crews have cited a serious threat […]
Trade shows are the ‘proof of the pudding’ for content marketers. It’s often where we finally see all our hard work pay off – especially if you are in the B2B tech space. Events such as MWC are fundamental calendar markers for the telecoms industry, with a hundred thousand attendees travelling from all over the […]
Content marketers need to ensure that their copywriting is 100% accurate – typos and grammatical errors are simply unacceptable and damaging to the image that a brand needs to convey. While there is no substitute for a second pair of eyes and systematic proofreading, writing tools are a great way to review copy and spot […]