A tough pill to swallow for many marketers is that the success of their content marketing campaigns can largely be determined by one metric – ROI. A campaign can achieve almost any number of objectives but if it doesn’t bring in more money than it cost, then it wasn’t a success. In simple terms, content […]
In the age of TikTok and the metaverse, does your IT company need a blog anymore? Absolutely. Shinier toys will always exist but the right blog content will keep delivering leads for you, directly on your website. In fact, creating and maintaining a blog has multiple benefits including: Improving your SEO, AKA making it easier […]
What should your content marketing for a trade show like Mobile World Congress look like? The Isoline gang was happy to be back in person at Mobile World Congress Barcelona last week, after the show’s cancellation in 2020 and a much reduced in-person event in 2021. Despite a reduced number of exhibitors and visitors, it […]
Strategy. It’s an important word in B2B marketing but often gets a bad rep. We’ve all seen marketing ‘strategies’ that are nothing more than a series of tactics strung together in a slick presentation deck. And we all know why this happens. It’s easier, and feels more impactful, to focus on execution straight away. But […]