Content marketing in 2021: Build a pyramid, or think like a journalist?

Pivot. For the marketing teams of most B2B companies, this will have been the word of the year. Priorities shifted. Budgets changed. Businesses adjusted the way they buy and sell. Over the last nine months though, the one constant has been the importance of content marketing for navigating this new normal. That investment isn’t going […]

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Top 10 B2B best practices for Social Media

A strong online presence is a prerequisite for the success of any tech B2B brand regardless of vertical! Social media has changed the way we access information, and considering that 75% of B2B buyers use it to support their purchasing decisions, it’s important for B2B brands to get on the solidify their social media presence […]

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Content briefs: Making your content a piece of art

Over five hundred years ago, Michelangelo completed the ceiling of the Sistine Chapel. Here was a masterpiece that inspired in its detail and became a beacon of artistic reverence, transforming European culture forever. The outcome, as in all forms of work, was only as good as the brief. We like to think that Pope Julius […]

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5 ways to make your tech content easy to understand

It is well established that good content builds interest, generates traffic, and plays a major role in the decision-making processes of B2B buyers. For tech B2B in particular, where these assets are often highly specialised, making your ideas clear and your messaging straightforward can help capture the interest of your audience and progress them through […]

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