B2B tech needs to get serious about customer insights

Customer insights becoming critical for business success B2B technology brands operate in a crowded space now. There are numerous technologies, products and companies. Brands need to differentiate to cut through the clutter. However, it is increasingly difficult to differentiate on products and technology. Operational excellence – ‘Faster, better, cheaper’ claim too doesn’t last very long. […]

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No trade shows – no problem

Trade shows are the ‘proof of the pudding’ for content marketers. It’s often where we finally see all our hard work pay off – especially if you are in the B2B tech space. Events such as MWC are fundamental calendar markers for the telecoms industry, with a hundred thousand attendees travelling from all over the […]

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Q&A: How To Approach SEO During Lockdown

Businesses around the globe are still looking at how best to adapt their traditional ways of working during a pandemic. Brands are now more visible than ever before with internet traffic up as high as 70% since lockdown started, so the opportunity for businesses right now is truly online. This week, we interviewed Dan Reeves, […]

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