Content marketing is achieving some amazing results for businesses right now. It can generate more than three times as many leads as outbound marketing and cost 62 per cent less. But almost every company creates content and only some receive these levels of return. So, what’s the secret? Run a quick search of the best […]
It is thought that roughly a third of businesses support indirect sales channels. And for good reason. A successful channel partner programme can deliver huge rewards, extending the sales team and expanding industry expertise that can increase revenue, reduce time to market and drive international growth. But to be successful takes time and investment. Just […]
As all of us working in this space well know, the world of B2B technology is hugely innovative and constantly changing. Staying on top of the latest trends and developments is crucial, and yet, in such a fast-moving environment, allocating time to read the necessary resources can fall down by the wayside. For us as […]
Are you a B2B technology company looking to improve the efficacy of your sales and marketing efforts? Well, you may have heard us mention that content is rather important. And not only for communicating externally. A concrete internal content strategy underpins a great company culture, and this in itself can have a powerful impact on […]