Inside the mind of a B2B marketing agency CEO: Meet Anu Ramani

Spotlight on Isoline: 8 questions for our CEO

Ever wondered what goes on inside the mind of a CEO in the tech marketing world? Join us in this exclusive interview with Anu Ramani, the CEO of Isoline Communications, as she opens up about her motivations, career challenges, and the future of #B2Bmarketing in 2024.

In this candid conversation, Anu shares valuable insights on leadership, client-agency relationships, virtual collaboration trends, and the importance of motivation in retaining talent. Learn from her personal experiences, including the toughest day in her career and the lessons that shaped her into the professional she is today.

Stay tuned till the end, where Anu reveals her excitement about upcoming tech trends in 2024, including blockchain, IoT, and green tech. Plus, find out her ultimate career goal and what Isoline Communications is all about.

For more information about Isoline Communications or job opportunities, reach out to us at

What’s your biggest reason to get up in the morning?

I like the sense of adventure. I like the sense of building something and creating something.

And I really love seeing the members of my team grow and develop.

How has the client-agency relationship changed in the last 18 months?

The fundamental nature of an agency-client relationship never changes. Clients want reliable partners who are deeply engaged with the business. They want partners who don’t fear to provide feedback, to push back, and to constantly improve the quality of what’s being produced.

I think the biggest change in the past 18 months has been in how much virtual collaboration has taken hold, whether it’s briefings, conference calls, the way we submit materials, etc. All of that has become so much more virtualised in the past 18 months, which makes the agency’s job a little harder because we have to be even more flexible, more alert, more agile to understand where feedback is coming from, where direction is changing and so on.

What has the hardest, worst day of your career been and how did you pick yourself up from it?

When I was starting out, I really wanted to add value and I think it must have been quite difficult to be my boss. Whatever he suggested or briefed me to do, I would ask questions or suggest better ways of doing things. I thought I was adding value. He just saw it as somebody being very disruptive. So there was a very difficult meeting where he just told me: do what I’m telling you to do, there is no need to argue with me at all times.

That was a really tough day, a really tough meeting and all credit to my boss for taking on board what I wanted. He folded that into the way we worked together and I can never thank him enough for shaping me into the professional I am today.

Read the full interview transcript here.