How do your buyers engage with your content? Very few buyers will reach out to prospective partners after seeing just one piece of content. But how much content does it actually take? And where do buyers like to get it from? What type of content works best? Trying to figure this out can be challenging. […]
Emojis in B2B marketing: yay or nay? 🤔 You might think emojis are unprofessional, inappropriate, maybe even rude. Or perhaps you’ve always seen them as a useful way to make your content friendlier. Online communications have often been considered the poor man of real-life interactions. The potential for misunderstanding is much higher without body language […]
Content is king. If you’re in tech B2B marketing, chances are you’ve heard this a few hundred times, but it is as true now as it was in 1996 when Bill Gates wrote it. We can see the power of content marketing in the current tech marketing ecosystem, and the competitive advantage it offers to […]
Be honest – when was the last time you conducted a little housekeeping on your website? 63% of B2B decision-makers go directly to a company’s website when looking for information. With this in mind, many B2B businesses add more and more content to their websites and hope for the best. But buried content is rarely […]
How to create a tech B2B case study that works (+ template) In our recent study, 50% of B2B decision-makers stated case studies were their favourite type of content when researching tech products and services. This tells us that, when done and used right, case studies are great marketing assets for tech B2B businesses. They […]