Content marketing and PR: creating content the media wants

There’s a rule of thumb in content marketing that you should spend 10% of your time creating content and 90% of your time distributing it.  Content doesn’t have much value if it sits in a dark corner of your website and rarely gets viewed. When it comes to distribution, though, how you go about creating […]

read more

Build a SaaS Content Calendar With A Free Template

Content calendars: The basics Did you watch the latest season of Peaky Blinders?  Each episode needed time spent to create, including brainstorming, screenwriting, directing, and post-production editing. Without these fundamental elements, there would be no show. But what if the BBC had no schedule to air each episode per week? The answer? Chaos! Whilst the […]

read more

The future of IoT in telecoms – challenges and opportunities

IoT in telecoms: the challenges and the opportunities Despite chip shortages and supply chain issues, there were more than 10 billion active IoT devices in 2021, with the number growing to 27 billion devices by 2025. No matter what type of telecoms service provider you are, the odds are that your business has been dramatically […]

read more

Create Your Ideal B2B Customer Profile (+ Free Template)

Why create a B2B ideal customer profile? Let me know if this scenario sounds familiar. You’ve spent hours creating detailed persona profiles only for them to languish in a Google Drive somewhere, unloved and forgotten. And yet, 82% of companies using buyer personas claim that it improved their value proposition. So what’s going on here? […]

read more

6 Instagram MedTech Brands You Need To Follow

Being a successful brand on Instagram takes a lot more than stock images, corporate captions, and a couple of hashtags. As the platform has matured, there have been a number of brands who have set the standard for how businesses should be using Instagram. With their good Instagram practices, they’ve made it big by using […]

read more
Showing 1 to 5 of 14 results