News & Trends
How to create a B2B holiday campaign that works (+ 3 great examples)
Hannuka, Kwanzaa, Christmas, boxing day, New Year’s Eve… The end of 2022 is fast approaching and many B2B tech businesses
2022.
Strategy
B2B content marketing personalisation (tips & examples)
“Can we do some personalised marketing?” If these words have sent shivers down your spine: you’re far from
Content
How & why to use whitepapers in B2B content marketing
There are plenty of opportunities and channels for B2B brands to spread their message, and as a result, reach a wide audience. But to
Content
5 effective B2B content marketing channels
If you create great B2B content, but your target audience never gets to see it, does it really exist? Content distribution is a
Social Media
6 social media campaign ideas for B2B
Standing out from the crowd is hard, and it can be even harder on social media. But for B2B, it’s become essential. In 2021, social
News & Trends
20 B2B blog benchmarks you should know in 2022
In B2B marketing, benchmarking is used to paint a picture of the environment where you want to operate. It provides the necessary