COVID-19 has transformed the B2B purchase cycle. Events, formerly the mainstay of relationship nurturing and deal closure, have been non-existent and look set to be cancelled for the remainder of the year. Meetings, demonstrations, and any other face-to-face interactions have been severely restricted. The list goes on, a familiar litany to all those in B2B […]
It is well established that good content builds interest, generates traffic, and plays a major role in the decision-making processes of B2B buyers. For tech B2B in particular, where these assets are often highly specialised, making your ideas clear and your messaging straightforward can help capture the interest of your audience and progress them through […]
Traditional banks have been left in the dust when it comes to the user experience offered by top neobanks such as Revolut or Starling and now need to offer the same, if not better, user experience. Over a coffee and a catch-up, I was informally introduced to the neobank, Monzo: a rising star in a […]
5G, edge computing and AI have all been major areas of investment within telecoms for the last few years. They have drawn much attention and capital from providers looking to anticipate the key trends that will affect the industry in the immediate future. During lockdown, however, there was a marked increase in investment for another […]
The new normal won’t look like the old normal. That statement could apply to many things when talking about the global pandemic. But it’s especially true of streaming video. Streaming, in general, is having a boom period. Industry giants have been gaining ground on the incumbent pay-TV providers for years. But, in the first half […]