Traditionally, women have been under-represented within the UK tech industry. Even now, according to a HP poll conducted earlier this year, only 17% of people employed in the technology sector are women, much less than any other field in the UK. As the skill gap in the technology sector in this country continues to widen […]
So, you have decided to outsource your content marketing strategy, congratulations! Now, how do you decide who and what is best for your business? A successful B2B content marketing strategy relies on developing relevant and insightful content that engages your audience. For many companies in the technology sector, creating that content without detracting from operations […]
The importance of content marketing is now well established amongst many B2B technology companies as a way to increase brand awareness, build trust and ultimately boost sales. Already, 89% of marketers across B2B organisations are using content marketing as a result – meaning your strategy must now mature if it is to clinch that competitive edge. […]
When creating a new piece of B2B content for your website, one of the first things to establish is whether the format will follow that of a blog post or whether the content would work better as a dedicated product page. Perhaps you have wondered what the difference is between the two formats, and whether […]
Writer’s block can happen to anyone, at any time. When you least expect it, you are left sitting in front of your computer staring at a blank screen waiting for the words to flow freely, like they usually do. But do not fret, this happens to the best of us and can be especially persistent […]