In the world of content marketing, these are interesting times. Never have we had such immediate access to so much information – nor, it seems, such a high proportion that is unsubstantiated. As the debates over influencer ethics, clickbait and the ‘fake news’ phenomenon rage, reputable organisations need to show they are clear on the facts; an […]
When it comes to content, there is certainly no shortage out there, and on any topic you can imagine. But sometimes it feels like there is just too much to wade through to find what you are actively looking for – the good stuff. This is why it is so important to create great content […]
By now, we hope you agree with us, that content truly is king. However, it’s not always easy to create or market, especially for a B2B audience. So, we have compiled a list of attributes that are commonly associated with content marketing, some of them you may have already come across before, others, may yet […]
You have developed your B2B content marketing strategy, created a host of blog posts, infographics, and interview pieces and published them. What happens now? The next step is to make sure that the content you are producing matches what your audience is looking for, in order to meet your goals and get great results for […]