Is your B2B content working? This might seem like a pretty upfront question, but the fact is that many people either do not regularly evaluate their strategy or struggle to answer the question: Does my content achieve my goals? There are only 2 possible answers to this question: A. yes things are great and B. […]
Looking for a few quick and easy ways to optimise your B2B content? Well you’ve come to the right place. It’s a bit like spring cleaning, sometimes you just need to spruce up what you have in order to optimise your space. According to Hubspot, 75% of blog traffic is still generated by older posts. […]
This week we were excited to be interviewed on The 414 Marketing Show, with Anu sharing her advice on how to tailor B2B content marketing to the buyer journey to improve audience engagement and accelerate sales. For those that missed the show, we have inserted a clip of the recording here for your viewing pleasure […]
You have put the time, energy, and resources into developing your content marketing strategy. Things have been moving along nicely, the team has been posting relevant and valuable content on schedule with the calendar. So, now what? It is important to review your strategy to see if you are making steady progress and meeting your […]
B2B tech is always evolving and it is difficult to keep up with changing technologies and trends, while also being responsible for building strategies, copywriting and publishing content. If you are doing this alone it can certainly be a challenge, so to help, we have gathered 4 ideas on how you can constantly improve content. […]