How can tech brands build trust in the post-truth era

The post-truth economy has already become something of a cliché.  But its ramifications are not going away.  As a B2B tech marketer,  I have been thinking about what impact this will have for technology brands. Just this week Mark Zuckerberg announced Facebook has begun to rank news organisations by trust and that it will promote […]

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GDPR could not be more timely| Isoline Communications

The travails of Facebook and Cambridge Analytica make for painful reading. Today, another social media titan entered the fray – WhatsApp co-founder Brian Acton backed calls for users to delete their Facebook accounts, following revelations the data of 50 million users was harvested by an analytics company. Can GDPR help?

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