6 tips to optimise your blog for lead generation | Isoline Communications
As B2B content marketing goes, a blog is absolutely essential and I thought I’d share some thoughts on how to create a blog that helps the sales process.
Jun
18
How to be a B2B content marketing summer sensation | Isoline Communications
Win a free Smarter Summer content audit! The recent spell of sunny weather here in the UK has got the nation in holiday mood and dispelled some of the Brexit gloom. It also got me thinking about two of the key challenges for B2B content marketing in the summer months – continuity and compromised customer […]
Jun
04
Content marketing’s crucial role in the B2B sales cycle | Isoline Communications
Tech B2B content marketing professionals will agree on one thing: prospects rarely get in touch with a sales person early on in the sales cycle. This is especially true of complex products in the tech / telecoms B2B space. According to the CEB, B2B buyers are typically 57% of the way to a buying decision […]
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