How to run a PR campaign for Mobile World Congress

Mobile World Congress has moved back to February this year after a later slot in 2015. It is the show of the year for the mobile ecosystem with over 2,000 exhibitors and 95,000 visitors – so it’s easy to get lost in the noise.Given its sky-high costs it makes sense for anyone exhibiting to maximise […]

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Punctuation rules for global communications

Trust your feelings. Use the punctuation, young Skywalker. We have all evolved our message-vocab with the times. We read and understand the message differently, depending on the medium. A study by Binghampton university says that ending messages with a full stop makes you seem insincere, but using an exclamation point is ok – it makes […]

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