Unless you’ve been hiding under a rock you know that everything down to the kitchen sink will be connected in 2020. Three worlds racing ahead at a bewildering pace to ensure this happens: device makers, platform developers and telecoms operators.
Come December and campaign work thankfully slows down. Here’s a modified advent calendar for tech PRs to make those days count.
Technology terms such as ‘internet’ and ‘cloud’ are widely used but every business embarking on content marketing faces the choice of capitalisation. Here are some pointers.
The white paper is an integral part of any content marketer’s arsenal, and many technology or engineering companies will tell you they have written white papers: fewer will tell you that the process was smooth. White papers can have any type of topic, form factor, detail, length or colour scheme, depending on the sector, the […]
The time has come for public relations and communications firms to reinvent themselves to stay relevant.