Unless you’ve been hiding under a rock you know that everything down to the kitchen sink will be connected in 2020. Three worlds racing ahead at a bewildering pace to ensure this happens: device makers, platform developers and telecoms operators.
Technology terms such as ‘internet’ and ‘cloud’ are widely used but every business embarking on content marketing faces the choice of capitalisation. Here are some pointers.
The white paper is an integral part of any content marketer’s arsenal, and many technology or engineering companies will tell you they have written white papers: fewer will tell you that the process was smooth. White papers can have any type of topic, form factor, detail, length or colour scheme, depending on the sector, the […]
A few years ago, Isoline published a blog about the need for communications firms to reinvent themselves in order to stay relevant in the age of AI. One of the Isoline team had a conversation around five years ago that made them think about the agency’s future – a dear friend whose job keeps him […]
Mobile World Congress has moved back to February this year after a later slot in 2015. It is the show of the year for the mobile ecosystem with over 2,000 exhibitors and 95,000 visitors – so it’s easy to get lost in the noise.Given its sky-high costs it makes sense for anyone exhibiting to maximise […]