10 essential tools to add to your SaaS marketing mix in 2024

Let’s get real: the SaaS market is just getting bigger. According to Gartner, the global public cloud service market is expected to grow considerably in 2024. Technavio estimates that the SaaS market size will expand at a CAGR of 19.19% between 2022 and 2027, when it is projected to reach a value of US 313.45 billion – that’s nearly three times as much as the market value in 2017.

That’s a big pie. And if you want to make sure you get a piece of it, SaaS marketing needs to be a priority. We won’t lie to you: the competition is tough. Securing a bite will take time, knowledge, and effort… but you can accelerate the process with the help of a few incredible tools.

In this post, we have hand-picked 10 tools to help you supercharge your marketing efforts.

1. Semrush

If your marketing efforts include an SEO strategy, then you need Semrush in your toolkit. You can use it to help you with keyword analysis, so content planning can go smoothly. Other useful features include link-building analysis, competitor, and competition SEO analysis, and rank tracking.

2. Zapier

We could bet that you have heard of Zapier. But just in case you haven’t, here’s the gist: do you have any tasks that are very time consuming, but are at the core just a series of steps? That’s where Zapier comes in. Basically, it’s a powerful automation tool that helps you create workflows between two or more apps – and it cover over 5,000 apps. On top of saving you and your team loads of time, it also helps with data accuracy, as it removes human error.

3. Video Ask

Fiverr and DuoLingo are just two of the companies already using this tool to reach new customers. Video Ask was designed to help you have one-to-one conversations at scale. It also lets you put a friendly face and a voice to those oh-so-important conversations, so you can keep building relationships with the people that matter the most to your company: your customers.

4. Loom 

A favourite when it comes to quick videos. Loom is a great tool to create, host, and share videos with your present and future customers. We have seen it used for everything from tutorials to sales pitches – and even some personalised answers to clients!

5. Answer The Public 

Another one for your SEO arsenal: Answer the Public is a fantastic way to find out what people are searching for right now, so you can get loads of ideas to plan your content and your keywords accordingly.

6. CallRail

CallRail can track what marketing campaign originated your sales calls, so you can direct your efforts to the keywords and ads that are actually bringing you leads. If that wasn’t magic enough, it also records calls and conversations, then uses AI to analyse it, and provide you with insights that you can use to improve your service.

7. Hotjar

Have you ever wondered where your customers’ eyes went when they looked at your website? Wonder no more. Hotjar can actually create heatmaps and session recordings, so you can see where your customers hangout in your website, where their mice hovers and where they click.

8. Sprout Social 

Social media is a giant: both in terms of what it can do for your business if done well, but also in terms of the size of the job if you want to create and execute a cross-platform social media strategy. Sprout Social is a social media management platform – yes, we do know that there are loads of platforms out there, but, in our opinion, Sprout is one of the best options in the market right now. Amongst all features, our favourite just might be the unified inbox, bringing all of your DMs into one roof.

9. Meta’s Ad Library

Want to know what ads your competitors are running on social media? Meta’s Ad Library is just a click away. But it’s not just about seeing the ads. Meta also tells you a ton of information about it, such as demographics and even ad spend for each campaign. With a huge added benefit: it’s free.

10. Unbounce

Creating custom landing pages for your campaigns without having to code – that’s what’s on offer with Unbounce. It’s great to run quick A/B tests without putting more work on your web dev’s plate.

The takeaway

The goal is for marketing tools is to make your life easier. These tools are here to boost your team’s capabilities and help to reach your goals. But no tool can do this without the human that will make them work harder. In other words, these tools take on the repetitive work so that your team can be freed up to do the tasks that will actually move the needle for your company.

What tool did we miss? Which one is your favourite?

If you need help making your marketing goals come true drop us a line at hello@isolinecomms.com