The role of creativity in B2B content marketing: how to integrate it, and does it work?

This month we sat down (virtually) with 3 amazing B2B marketers to discuss the role creativity plays in B2B content marketing. How can you come up with ideas, can you go too far? We also discussed some of our favourite examples of past content. Hope you enjoy the video!

Our Guests

Ruth Stevens Headshot

Ruth P. Stevens

Ruth P. Stevens consults on customer acquisition and retention, specializing in B2B markets.

Pam Didner Headshot

Pam Didner

Pam is a B2B Marketing Consultant, Author, and Speaker.

Jennifer Gregory

Jennifer is a Freelance B2B Content Marketing Strategist & Writer.

Anu Ramani Headshot

Anu Ramani

Anu Ramani is founder and MD of Isoline Communications

What We Cover

Just because it’s tech B2B doesn’t mean it has to be boring! In this virtual round table, we catch up with three of the most respected influencers in B2B marketing, Ruth P Stevens, Pam Didner and Jennifer Gregory, to explore the role of creativity in content marketing in this sector, and how tech B2B content marketers can stand out, make an impression and ultimately, drive better marketing results.

Ruth P. Stevens

Ruth P. Stevens consults on customer acquisition and retention, specializing in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.  Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Ruth also teaches marketing at business schools in the U.S. and abroad.  She has taught at Columbia and NYU Stern business schools in New York, and abroad at Hong Kong UST, Singapore Management University, Athens College, San Andres University (Buenos Aires) and Indian Institute of Management Bangalore.

Ruth is a guest blogger at Biznology, Target Marketing Magazine, and Business 2 Community, and a contributing writer at AdAge.  Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.  Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Where to find Ruth


Social: LinkedIn, Twitter

Pam Didner

Pam is a B2B Marketing Consultant, Author, and Speaker. She specializes in content marketing, account-based marketing, and sales enablement from strategic planning through implementation. Most importantly, she works to help marketing better align with sales. And there are many ways to do that. Having been on the client-side for 20 years, she has developed frameworks and approaches to tackle clients’ marketing problems. She is a no non-sense marketer and gets straight to the point. She shares her personal marketing stories, templates, and frameworks that the audience can immediately put into action on her podcast, YouTube Channel, B2B Marketing and More with Pam Didner.


Where to Find Pam



Social Media: LinkedIn, Twitter, Facebook, Instagram

Jennifer Gregory

Jennifer Goforth Gregory uses her 20 years of professional writing experience to create content that solves readers problems and builds trust in her client’s brand. After working in the tech field all of her career, she is fluent in translating “geek” to “real people.” She specializes in B2B, finance, technology, artificial intelligence, IoT, personalization, cloud computing, security, retail technology, telecommunications, health technology and hospitality technology. Her services include blogs, articles, content strategy, infographics, white papers and case studies.

Where to find Jennifer


Social Media: Twitter

Ruth Stevens Headshot
Pam Didner Headshot
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