B2B Copywriting Services

Expert B2B Copywriters

Great copywriting that resonates with your target audience marks the difference between the success and failure of any marketing campaign. Content is key to of all your social media, sales activities, outbound marketing, printed literature, emails, and more. Our B2B copywriting services can help bring that content to life.

As specialists in technology and B2B copywriting, we understand that it takes insight, knowledge, research, patience, and skill to create successful content for B2B audiences.

Our process is designed to unlock the impressive stories within your business and generate content that engages with your target audience, whatever stage of the buying journey they are in.

With more than 25 years of experience working with technology and B2B clients around the world, we know the role and function of content across different channels within sales enablement. We draw on data throughout the content building process to help you achieve your business goals.

Want to tell your brand’s story effectively? Get in touch to begin your journey.


Our B2B copywriting services can be used for one off projects or on a more consistent basis. We have a proven track record of delivering clear, relevant, compelling copy that engages target audiences.

We produce content in the following formats:

Web Copy

Having optimised, search engine friendly content on your website is vital. The difficult part is ensuring it is both fit for SEO purposes and reads well for your audience.

We ensure that your copy covers your topic in depth, with no keyword stuffing or grammatical errors, using the right tone of voice to keep readers engaged.

We can write compelling copy for key landing pages, blog posts and more to ensure your website is performing as well as it can. Click here for more information on our web copy services.

Press Releases

With the proper execution, a press release can be a successful and powerful promotional tool. As press releases are often scanned you need all of the right content elements flowing seamlessly to have the greatest impact. As expert PR copywriters, this is where we can help you shine, prove your credibility and ensure your press release has the biggest impact possible.

Case Studies

Case studies are a key influencer tool in a buyer’s purchasing decision. They can help provide a concrete understanding of how your business’ expertise has helped a current client in detail. This in turn establishes your knowledge and shows a potential customer the impact you can create for them.

Case studies need to be well-written, compelling and tell a story to have the greatest impact. This is where we can help.

We can research, conduct interviews and pull everything together to create a case study that makes your business stand out and drive sales.


Whitepapers give you the chance to show your expertise and authority within your industry. Our copywriters will fully research topics for whitepapers from a variety of sources and put this information into a compelling and clear format that your target audience will find engaging and invaluable.

These are some of the most common forms of content we create, but if you have another project in mind that requires a B2B copywriter we are here to help.

  • Use cases
  • Brochures
  • Leaflets
  • E-mails and newsletters
  • Presentations
  • Interviews
  • Social media posts

Get in touch today for more information on our B2B copywriting services.

Case Studies

Tata docomo company logo

Engaging with audiences through compelling content

Challenge: Tata Docomo Business Services needed to keep customers interested in its solutions, but the technical nature of the services was a barrier

Strategy: A comprehensive content marketing campaign selling not services but business benefits and positioning the company as a collaborative partner

Result: Impactful and systematic content marketing campaign successful at driving customer interest

office block

Elevating conversation from product to solution

Challenge: BICS – one of the world’s most successful wholesale operators, needed to attract new non-traditional customers

Strategy: We decided to reposition from a product to a solution sell, simplifying the story to speak to broader, non-techy audiences

Result: More nuanced content and sales enablement collaterals from positioning to infographics that help sales team reach different customer segments around the world

man on phone

See what our customers say about us

Ready to see how we can help?

Get in touch and let's start a conversation about how an Isoline Communications content marketing strategy can improve your ROI

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Isoline Communications
29-31 Euston Road,


+44 20 3720 5628

+44 7564 904 939

[email protected]