Tech B2B Brand Identity

Today we sit down with Winnie Lee, an award winning brand and digital designer. We talk about how tech B2B brands can stand out, and how they can build their identity. 

Our Guests

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Winnie Lee

Brand & Digital Designer

Anu Ramani Headshot

Anu Ramani

Anu Ramani is founder and MD of Isoline Communications

Building a strong brand identity that reflects your ethos is key for all businesses, especially those in the tech B2B space. In a crowded market, a strong brand identity ensures your company stands out, and for the right reasons. When it comes to marketing your company, the visual identity of your brand is just as important as the product and services you offer. But brand identity is more than just a logo – it’s the entire visual language of your brand and how you present yourself visually to the wider world. Everything from sales presentations, white papers and 1-pagers to event booths, articles in the media and social media banners need to convey a unified visual image of your brand.

Consistency and repetition are paramount to strengthen your brand identity. The more you reinforce your brand identity across channels – whether that’s email, media publications or social media platforms – the more your audiences come to recognise, and trust it. And trust is a huge part of brand identity – 81% of consumers need to be able trust your brand.

We know that creating a visually appealing brand identity can be a challenge in the tech B2B space, but remember, those who think outside of the box are more likely to stand out! Today, we sit down with Winnie Lee, award winning brand and digital designer who has worked with some of the world’s top tech brands. We talk about how tech B2B brands can stand out, and how they can build their identity.

What we cover

Trends in brand visual identity are not too dissimilar to trends in fashion: new looks, themes and formats rise and become trendy here, too.  And just like people, brands can choose to update their look or follow a classic style that evolves over time. In this video, we explore the latest trends in brand visual identity and provide tips for content marketers thinking of an identity update alongside Winnie Lee, award-winning brand design expert.

Winnie Lee

Winnie Lee, a Branding & Digital Creative, has over 20 years of experience working in Advertising, Branding and Digital agencies located in London, Singapore, Shanghai and Helsinki.

Her diverse range of clients have included American Express, British Airways, British Gas, BT, Coca-Cola, GSK, Microsoft, Nokia, Sephora, Starbucks and Tiger Beer.

The projects she has worked on span across a wide range of design disciplines covering branding, digital design (UI & UX), spatial/experiential design, below-the-line advertising, direct marketing, packaging and videos/animations.

Where to find Winnie


Social: LinkedInTwitter

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