20 intriguing B2B lead generation statistics for 2022

Hands up if you love lead generation? No one? Lead generation doesn’t always get much love from marketers, yet it is one of the most essential aspects of the job. The issue with lead generation is that it is considered hard work, but it doesn’t necessarily have to be. With so many automated tools and […]

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How to run a powerful top of funnel B2B marketing campaign

To create a successful B2B marketing strategy, planning and segmentation are key. A popular (and effective) way of approaching your plan is to base it on the marketing funnel model, which goes as follows: Once these are clear and you have defined which customers are where, you can create a strategy for each stage of […]

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Content marketing and PR: creating content the media wants

There’s a rule of thumb in content marketing that you should spend 10% of your time creating content and 90% of your time distributing it.  Content doesn’t have much value if it sits in a dark corner of your website and rarely gets viewed. When it comes to distribution, though, how you go about creating […]

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Build a SaaS Content Calendar With A Free Template

Content calendars: The basics Did you watch the latest season of Peaky Blinders?  Each episode needed time spent to create, including brainstorming, screenwriting, directing, and post-production editing. Without these fundamental elements, there would be no show. But what if the BBC had no schedule to air each episode per week? The answer? Chaos! Whilst the […]

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