Content marketing and PR: creating content the media wants

There’s a rule of thumb in content marketing that you should spend 10% of your time creating content and 90% of your time distributing it.  Content doesn’t have much value if it sits in a dark corner of your website and rarely gets viewed. When it comes to distribution, though, how you go about creating […]

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Build a SaaS Content Calendar With A Free Template

Content calendars: The basics Did you watch the latest season of Peaky Blinders?  Each episode needed time spent to create, including brainstorming, screenwriting, directing, and post-production editing. Without these fundamental elements, there would be no show. But what if the BBC had no schedule to air each episode per week? The answer? Chaos! Whilst the […]

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