20 intriguing B2B lead generation statistics for 2022
Hands up if you love lead generation? No one? Lead generation doesn’t always get much love from marketers, yet it is one of the most essential aspects of the job. […]
May
24
How to run a powerful top of funnel B2B marketing campaign
To create a successful B2B marketing strategy, planning and segmentation are key. A popular (and effective) way of approaching your plan is to base it on the marketing funnel model, […]
May
13
Content marketing and PR: creating content the media wants
There’s a rule of thumb in content marketing that you should spend 10% of your time creating content and 90% of your time distributing it. Content doesn’t have much value […]
May
06
Build a SaaS Content Calendar With A Free Template
Content calendars: The basics Did you watch the latest season of Peaky Blinders? Each episode needed time spent to create, including brainstorming, screenwriting, directing, and post-production editing. Without these fundamental […]
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