With GDPR, Cambridge Analytica and many more issues flying fast and furious across the globe, content marketers need to pause and think about their own data collection strategies.
My annual spring cleaning ritual inspired this post. These are my views and while I think I am absolutely right, don’t use them in lieu of professional legal counsel.
5 steps to ensure your data collection methods are squeaky clean.
For nearly a decade now consumer data has been collected in every shape and form. Industry has worried about how this data is going to be used, the cost of storing it, and the power needed to analyse it all. It is inevitable that huge amounts of data needs to be collected and processed on the fly for IoT and many other applications.
For content marketers at this moment in time, there is merit in looking at data collection and use from a minimalist perspective. Kind of like KonMari – the Japanese art of tidying up.
- Get face to face with your legal eagles to understand the exact implications of your data collection methods for the product & the organisation as a whole.
- No one can stop with just one, especially when it comes to cookies. Talk to your web team, understand which cookies are used and for what purpose. Many may need consent from end users starting May 26. It’s a great idea to lighten that cookie jar, right now.
- Don’t let consent be hidden in some dark corner. If your online team is running content discovery campaigns on third party platforms; advertising on content publishers; e-mail marketing using third-party lists; sift through the cookies and data tracking. Examine each one, ask yourself, “does it help me do the job or will it mean litigation?” Explicit consent to use these lists should be on top of your data strategy, visible to all parties concerned.
- Approach data collection with a clear object. Have a well thought out point of view on what data your organisation collects and how. Make sure everybody’s views, agreement and consent go in the top drawer. Easily accessible, easily seen.