POSITIONING AND MESSAGING
MAKING YOUR B2B OFFERING RELEVANT AND COMPELLING
Positioning is essential for every brand, and it does not mean a multi-million dollar research and design development project. Put simply, positioning simply helps your brand become more relevant and compelling to your audiences.
Changing market conditions and consumer preferences are changing the business context of most companies operating in the tech B2B space. While there is increasing revenue pressure, new technologies and customer demand are opening up new opportunities as well. B2B and technology companies are looking for new ways to unlock value for their customers and grow their businesses.
In this context, your brand needs to stand for something unique in the minds of your audiences. At the same time, it has to be authentic and offer value.
Rooted in strong marketing fundamentals, our approach is tailored to the needs of your brand. We deliver positioning that resonates because of our outside perspective, which at the same time is deeply rooted in sector insights thanks to our specialism in tech B2B content marketing campaigns.
Our pragmatic approach uses a range of techniques rooted in established marketing principles.
WHY BOTHER WITH STRATEGIC BRAND POSITIONING
Your positioning is the soul of your brand. It defines how audiences perceive you, what they expect from you and what they believe out of what you say.
Development of the positioning and messaging for your brand is about far more than just writing a tagline or defining a visual identity. Multiple factors come into play to determine how a brand is viewed, including audience expectations, the sales team’s perceptions, product development roadmap and the competition.
We research your market and target audience, to get a deep understanding of what you offer and what your audience are looking for. Once we have developed a clear understanding, we engage with you to run positioning and messaging workshops with key stakeholders, before tying all the threads together to create a positioning that truly delivers results.