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MAKING YOUR B2B OFFERING RELEVANT AND COMPELLING

Positioning is essential for every brand, and it does not mean a multi-million dollar research and design development project. Put simply, a unique positioning enables your brand to drive revenues, especially in crowded sectors, increase loyalty, and generate higher margins.

Changing market conditions and consumer preferences are changing the business context of most companies operating in the tech B2B space. While there is increasing revenue pressure, new technologies and customer demand are opening up new opportunities as well. B2B and technology companies are looking for new ways to unlock value for their customers and grow their businesses.

In this context, your brand needs to stand for something unique in the minds of your audiences. At the same time, it has to be authentic and offer value.

Rooted in strong marketing fundamentals, our approach is tailored to the needs of your brand. We deliver positioning that resonates because of our outside perspective, which at the same time is deeply rooted in sector insights thanks to our specialism in tech B2B content marketing campaigns.

Our pragmatic approach uses a range of techniques rooted in established marketing principles.

WHY BOTHER WITH STRATEGIC BRAND POSITIONING AND MESSAGING

Your positioning is the soul of your brand. It defines how audiences perceive you, what they expect from you and what they believe out of what you say.

Development of the positioning and messaging for your brand is about far more than just writing a tagline or defining a visual identity. Multiple factors come into play to determine how a brand is viewed, including audience expectations, the sales team’s perceptions, product development roadmap and the competition.

We research your market and target audience, to get a deep understanding of what you offer and what your audience are looking for. Once we have developed a clear understanding, we engage with you to run positioning and messaging workshops with key stakeholders, before tying all the threads together to create a positioning that truly delivers results.

POSITIONING LATEST TRENDS

Positioning for B2B tech brands

This interview with B2B positioning expert Monika Gera talks about how tech B2B companies need to approach positioning.

B2B tech needs to get serious about customer insights

This blog discusses the key principles of brand positioning for tech B2B companies.

CLIENT REVIEWS

“Isoline brings technical acumen, marketing savvy and creative ideas to the table to create compelling and standout campaigns that deliver results. They are proactive, prompt and deliver consistent quality that has been instrumental in systematically improving the results of our online presence and lead generation activities.”

Michael Olechna

ByMe Marketing and Community
HomeByMe | Dassault Systemes

“Isoline Communications brings the right blend of sector expertise and creativity with customer service excellence. Having undertaken a number of projects with them, we have found that they always understand exactly what we are trying to achieve and have come up with standout campaigns that have outperformed all their targets.”

Chris Thomas

Managing Director, Business Services
Emailage

“As an individual contributor in my organization, having a partner like Isoline Communications that not only understands our industry and our product but also captures the voice of the company so well has been pivotal to the increased success we’ve experienced across our digital platforms. They’re a pleasure to work with and I know I can always rely on them when it comes to our content needs.”

WicketLabs

Jeremy Harvey, Marketing Manager, Wicket Labs Inc

“After much search for the ideal content partner, we got Isoline Communications on board. Our experience has been very satisfactory. Considering that all ops work happened across geographical boundaries & completely online, we have never had any issues with timelines. We found them to be proactive, prompt, reliable and consistent when it came to high-quality long-form and short form content. Having a strong foundation in technologies and telecoms, we found their ability to grasp technical concepts very good. Also, the understanding of B2B tech audience helped them deliver good service to us.”

Tata Teleservices

Shahana Sen Mishra, Head of Marketing

“Isoline Communications skillfully master versatile content formats and is best at developing content that resonates with a wide portfolio of stakeholders ranging from end consumers, business partners through to technical experts. Dedicated to supporting clients achieve their business objectives or communication goals, we see Isoline Communications as an important partner.”

TA Communications

Katherine Wang, Director

“Delighted to rely on Isoline as our content agency. Their commitment to us extends beyond just providing us with the content we need, which is consistently of a very high standard in a complex technical area. It’s about the value received on top of that, which contribute to the service we provide to our customers and being sure with each new deliverable is integrated with the latest market insights. All this means that with Isoline, we can rest assured that we are continuously improving our go to market strategy.”

Maria Dolores Garcia, Head of Product & Solutions Marketing

BICS

“We knew so much about our company and product that it was hard defining the right narrative. Thank you Isoline for helping us distil the story into something tangible for others.”

Tallysticks

Kush Patel, Founder

“Anu has been a dear colleague and my close business partner for nearly 2 decades. She’s one of the best and most creative B2B and technology content specialists I’ve worked with. She is always able to analyse the topic to catch the right news angle and develop content through her own research despite very little information available from the client. She is also willing to listen/act on comments shared with her with an open mind and never loses her patience.”

Prime Communications

Charlotte Fan, Director

“Anu and her team at Isoline are instrumental in elevating the content creation process at Infobip. Their insight into the industry and willingness to work closely with our extended team, including our Product Owners and key stakeholders, generates impactful content that’s resonating well with our target audience.

Isoline is always walking the extra mile in supporting our team and meeting the set deadlines.”

Infobip

Mislav Jantoljak, Global Marketing Expert

“Isoline has made every effort to get under the skin of our business and bring an informed and strategic approach that generates insightful, original content. They are proactive, prompt and deliver consistent quality that is a testament to their expertise and dedication to achieving the best for us.”

Adjoint

Somil Goyal, COO

TALK TO US

Get in touch and let’s start a conversation about how Isoline Communications can help improve your ROI