TELECOMS CONTENT MARKETING, THE CORE FOUNDATION OF ISOLINE
Telecoms content marketing is where it all began for us. We’ve been around since the brick phone of the 1990s. Like the devices and networks themselves, we’ve evolved and grown with the technology and have a strong understanding of the telecoms landscape.
The telecoms industry is facing rapid growth and a combination of nascent and maturing revenue streams. From the rapid rollout of new communication technologies such as 5G, to real-time insights into network performance, to robust security protocols – it’s all change, all the time. What’s more, companies with no telecoms background are now entering the space, to create a robust global network infrastructure – Netflix and Facebook are just two high-profile examples in this regard. Businesses of all sizes need to tailor their marketing efforts to address the priorities of their customers in this ever-changing context.
We work with some of the biggest telecoms and network infrastructure providers, meaning we can rapidly zone in on understanding your strategic marketing needs, your unique audiences, and their pain points.
To understand your goals and objectives, we take a collective approach to client work. This helps us fully integrate and understand your business and formulate outstanding content marketing to enhance your business and industry positioning.
DEEP-DIVE STRATEGIES THAT UNDERSTAND YOUR TELECOMS BUSINESS
We delve into the engine room of your telecoms business, finding out what makes you, and more importantly, your customers tick.
All our content strategy and planning is supported by a proven process that begins with identifying your customers and their pain points. What are they looking for? What do you want them to do or think when they view your content? The process ensures we immerse ourselves in your business – competitors, market drivers, current content strategy and performance, platform, and technology. Most importantly, we understand the business challenges and pain points of your customers and prospects.
Based on this deep dive and taking into account the inputs of key stakeholders we then create the content strategy, positioning, and messaging that will be most effective at achieving your strategic objectives.
STRATEGIC, CREATIVE AND FLEXIBLE: ADDRESSING YOUR COMPLEX REQUIREMENTS
With technologies from cloud communications to roaming, telecoms is an exciting, diverse industry. Finding new ways to both explore new revenue potential and seize the lion’s share roamers, customers, and use cases is a priority for today’s telecom business.
Our experience ranges from brand leadership campaigns for large organisations to credibility building for nascent startups in telecoms. Based on years of experience, we understand how to create content that communicates relatable and consistent messages to set you apart from your competitors.
From content creation for account-based marketing campaigns to enable your sales team to attract leads, to building out a resource centre that helps drive SEO, we understand how to create content that strikes the balance between high-level messaging and technical details.
END-TO-END, MEASURABLE PERFORMANCE
Being able to deliver content marketing that consistently delivers results requires an agile, data-based approach, and we’re as passionate about measurement and optimisation as you. Whether it’s creating a resource centre or delivering leads, we’re all about metrics that allow us to evaluate our strategy and content effectiveness.
From the very first planning stages, we propose and agree on clear and measurable KPIs to establish the foundation of what our campaigns need to achieve in line with your overall business strategy. We track these obsessively and optimise on an ongoing basis so that we can deliver the best value for you.
WANT TO READ SOME MORE?
In the world of telecoms, if you’re not talking about the impact of COVID-19 on cloud adoption and service delivery, you’re probably talking about 5G. However, for every proponent claiming that 5G is here, there’s a sceptic suggesting the industry must navigate several challenges before it can deliver on the promise of 5G deployments.
Our own study on the state of content marketing in tech B2B companies, including in-depth insights from industry participants on what they did in 2020 and what they have planned for 2021.
MEET WITH OUR TEAM
Content marketing for telecoms works best with a collaborative approach. We work, plan and implement our campaigns in partnership with you and take this same approach with all our clients.
Isoline delivers first-rate content marketing for telecoms operators and enterprises, based on a custom-developed approach that has a strong record in delivering on our clients’ objectives.