2019 in review

As we come to the end of another eventful year at Isoline, we thought we’d hear from the team on their aspirations and goals for the year ahead.

Anu

What was your most memorable Isoline moment of 2019?

Mine has to be watching Heather attempt to throw tennis balls at a target while slipping and sliding around on a mechanical rodeo bull. On a more serious note, it was at an awards evening when we were finalists for the best content team of the year. We didn’t win, but it was a great feeling nonetheless!

Most challenging?

Building the team! Tech B2B marketing is a tough gig, maybe the toughest of all marketing specialities. It’s a constant challenge to identify people with the calibre, passion and attitude to grow with us.

Most treasured?

This is a small moment, not some big celebratory thing. I think everyone who knows me knows that Isoline is a labour of love for me. Once I came out of a meeting room after a call and looked over at the team, just doing everything a team does – banter, work, stress, chat. And I thought ‘This is exactly what I wanted for my company.’ That feeling was really special.

What do you foresee for 2020?

More growth. Content marketing is now an absolutely essential part of any tech B2B organisation’s repertoire, and companies are using in-house teams as a bunch of writers. I think the market will evolve towards having managers in-house who will outsource the marketing campaign implementation to agencies, just like they do with PR or advertising.

Claire

What was your most memorable Isoline moment of 2019?

My most memorable moment of 2019 at Isoline has to be attending MWC Barcelona. An event I hadn’t attended prior, but one I will always anticipate moving forward. There is so much innovative tech to see and try plus, it’s a great way to support clients, meet new prospects and really immerse yourself in the telecoms world. I specifically remember being blown away when I stepped foot in the very first hall.

Most challenging?

My first new client pitch was probably my most challenging – but in a good way – moment of 2019. After hours of developing presentations and rehearsing to my computer screen, the hard work paid off and it was a huge success!  We won the client – rehearsal really is key here. A huge responsibility to undertake but an honour.

Most treasured?

My most treasured moment of 2019 occurred at our Christmas do. Last year, it was just the two of us, but having five of us around the dinner table laughing, chatting, stuffing our faces and generally just getting merry, will be a moment that stays with me forever – a real testament to the company culture we’ve created.

What do you foresee for 2020?

I see even more growth in 2020! I see no reason why we can’t expand the team and our client base to grow in line with 2019s numbers – watch this space!

Heather

What was your most memorable Isoline moment of 2019?

2019 was my first year with Isoline, but even thinking back to just 10 months ago, the changes have been huge. I’ve loved seeing the team grow in such a short amount of time, practically doubling in size to support an expanding client base.

Most challenging?

One of the great things about working in tech is the constant variety – there is always something new to learn, information to digest and process, and that remains one of the most rewarding things about the job. We do love a challenge!

Most treasured?

2019 was a big birthday year for me and having the opportunity to truly switch off and celebrate it, knowing the team had everything in hand and wanted me to go and have a great time, really did mean a lot.

What do you foresee for 2020?

More growth! Tech companies are recognising the key importance of a considered content marketing strategy if they are to differentiate, which Isoline is already hugely experienced in delivering. Call me biased, but this is a team that really will go above and beyond, passionate about delivering results and committed to clients’ success.

Gia

What was your most memorable Isoline moment of 2019?

Our agency planning meeting. It included a bit of work, team activities, creativity and ideas. Everyone learnt a lot that day and we were able to see how much our company has grown and where it’s going.

Most challenging?

Coming back to an office type of job, after moving to a new country after a year. I was happy and ready to do it, but I noticed how much confidence I lost and let’s not even mention how different is an English business conversation from a 3-year-old bedtime story!

Most treasured?

Seeing one of my ideas become a practice. It was a little suggestion on a process, but it worked and was truly satisfying. A small step for the company, a big step for me?

What do you foresee for 2020?

We all agree that our company is going to grow next year, but is not only a wish, is a fact. You only need to take a look at our 2019 and the plans we already have for 2020. It is going to be a challenge, but a satisfying one.

Andy

What was your most memorable Isoline moment of 2019?

Q4 2019 has been particularly busy. We’ve been juggling new client wins alongside a 2020 ramp up period for existing campaigns. But, in all that, we never missed a deadline, which is a testament to the team’s commitment and efficiency.

Most challenging?

Content marketing is all about engaging prospects. Getting them to lower their barriers by earning their attention. And with so much of it out there, producing content that genuinely stands out is tough. It’s impossible to do a good job if you don’t know the sector, so keeping on top of the latest industry developments is a necessity.

Most treasured?

Delivering a client campaign that went far above expectations. The video we produced received a standing ovation when unveiled at an industry event, and our sales enablement collateral built an MQL runway that’s already paying dividends.

What do you foresee for 2020?

A change of tack in the content marketing industry. Running campaigns in silos isn’t as effective as integrated approach. We’ll see agencies move away from being sector specific content mills in favour of an end-to-end offering that focuses on results: creation, distribution, and promotion.

Dexter

What was your most memorable Isoline moment of 2019?

When my best work pal King came back into work for a day and we had a big old play fight.

Most challenging?

Ensuring that morale of my human colleagues stayed high throughout the year.

Most treasured?

All the love and cuddles from everyone.

What do you foresee for 2020?

Lots of growth and plenty of work pals with their own doggos for me to play with.

Share this Post!

About the Author : Anu Ramani

Anu Ramani is a specialist in international B2B communications.

0 Comment

Send a Comment

Your email address will not be published.