Next-generation telecoms services

Content Marketing Case Study for Telecoms B2B: BICS

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Challenge: BICS – one of the world’s most successful wholesale operators, needed to attract new non-traditional customers

Strategy: We decided to reposition from a product to a solution sell, simplifying the story to speak to broader, non-techy audiences

Result: More nuanced content and sales enablement collaterals from positioning to infographics that help sales team reach different customer segments around the world

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Expect this of us.

  • Tailored and responsive content marketing and PR campaigns
  • Intelligent, perceptive and relevant technical writing for worldwide audiences
  • Consumer insights that are rooted in knowledge of local markets and trends
  • Access to key markets in Asia, Africa, Europe and America
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