For tech B2B marketers, the rules of the game have changed. The B2B purchasing process has evolved and content has taken on a very important role in sales engagement. There is plenty of information out there on the importance of content marketing – CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. The research is in and content marketing is pivotal to any marketing strategy. Content marketing, especially in the B2B arena, is fast evolving with new trends and uses of emerging technologies every year. We have collated seven trends – along with ways to implement them – that we believe will continue to develop in 2019.
What We’ll Cover
- More collaboration between brands
- Influencer collaboration
- Audio Communications
- Voice search
- Omnichannel communications
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