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The OTT way to say ‘Happy new year’ | Isoline Communications

WhatsApp hit a new messaging record this New Year’s with 75 billion messages sent, and most of us are aware that it crashed under the strain in various parts of the world.

What about corporate greetings? Back in the day, businesses used to design special ‘seasons greetings’ cards and send them to clients: the whole team would sign. This moved in the noughties to e-cards and videos, coinciding with a boom in e-cards for personal use too. (An added twist: we told clients that the money saved would be donated to charity)

Companies have been slow to embrace over-the-top (OTT) platforms like WhatsApp to wish their stakeholders: but I’m certain this will see increased adoption. OTT and rich messaging platforms are gold dust for retailers, app developers, gaming companies and so on. They are tailor-made for one-off offers, customised messages and multimedia content, games, vouchers… the list is endless.

But even B2B companies can take advantage of the medium: they key is to remember that everyone is human, even that faceless purchasing manager at your client’s company. A message like ‘Season’s greetings! Present this code at your local Starbucks and have a coffee and mince pie on us’ is not that hard to implement and bound to bring a smile to anyone’s face. And at the end of the day, that’s what spreading festive cheer is all about, isn’t it?

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About the Author : Anu Ramani

Anu Ramani is a specialist in international B2B communications.

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