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4 ways to constantly improve content | Isoline Communications
B2B tech is always evolving and it is difficult to keep up with changing technologies and trends, while also being responsible for building strategies, copywriting and publishing content. If you are doing this alone it can certainly be a challenge, so to help, we have gathered 4 ideas on how you can constantly improve content. […]
8 interesting B2B Content Marketing stats and what they mean for you
If you’re in tech B2B, do you get asked why your organisation needs to invest in content marketing? While there are thousands of articles online devoted to this very topic, we thought we’d make it easier for you by finding some of the most compelling statistics and persuasive points, and compiling them on your behalf. […]
Personalisation is key for content marketing in 2019 | Isoline
In recent months, personalisation has emerged as the most significant trend in B2B tech content marketing. Personalisation is here to stay and it is in every company’s best interest to begin considering a personalisation strategy or develop one if they haven’t yet. Research Director at Gartner, Penny Gillespie stated, “The foundation on which personalisation should […]
Trends that will drive savvy B2B Content Marketing in 2019
For tech B2B marketers, the rules of the game have changed. The B2B purchasing process has evolved and content has taken on a very important role in sales engagement. There is plenty of information out there on the importance of content marketing – CMI’s digital content marketing stats show that 72% of marketers say content […]