Traditionally, women have been under-represented within the UK tech industry. Even now, according to a HP poll conducted earlier this year, only 17% of people employed in the technology sector are [...]
So, you have decided to outsource your content marketing strategy, congratulations! Now, how do you decide who and what is best for your business? A successful B2B content marketing strategy relies [...]
When creating a new piece of B2B content for your website, one of the first things to establish is whether the format will follow that of a blog post or whether [...]
With the increase in social selling, tech B2B marketers must ensure their LinkedIn profiles are compelling and professional enough to help in sales situations. It is a common misconception that tech [...]
In this article we will explore 3 key elements of B2B and B2C marketing for tech brands, looking at the similarities and differences between the two. Putting rest to ancient grudge! [...]