Content marketing has been around for years, but as technology continues to evolve, so does content marketing. Content is everywhere and more accessible than ever, and that is changing how we produce, distribute, and support it. Content marketers need to be able to constantly expand, taking our client’s stories to new places, like social media, […]
A guide to selling content marketing to the top levels of your organisation If your organisation is not already using content marketing to reach your audiences, it is time to show them the light. It is not always easy to convince management that it is a worthy and necessary investment and unlike traditional advertising campaigns, […]
According to Search Engine Journal, content ideation is the process of developing relevant topics for content and determining which of those topics will really resonate with your brand’s target audience. Your target audience’s needs are at the heart of the ideation process. All of the content created should be based on a foundation of knowledge of that […]