Stacey Shevlin, Author at Isoline Communications

Oct 10

Demonstrating the ROI of compelling content

A guide to selling content marketing to the top levels of your organisation If your organisation is not already using content marketing to reach your audiences, it is time to show them the light. It is not always easy to convince management that it is a worthy and necessary investment and unlike traditional advertising campaigns, […]

Sep 19

Tips from content marketers to help with your ideation process

By Stacey Shevlin . 0 comment

According to Search Engine Journal, content ideation is the process of developing relevant topics for content and determining which of those topics will really resonate with your brand’s target audience. Your target audience’s needs are at the heart of the ideation process. All of the content created should be based on a foundation of knowledge of that […]

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Articles posted by Stacey Shevlin

Demonstrating the ROI of compelling content

Tips from content marketers to help with your ideation process