Four B2B content marketing challenges and how to beat them

Over the past year, content marketing has shouldered a large share of responsibility, carrying the weight of hastily adapted marketing plans and campaigns. At a time of cancelled events and closed doors, content marketing stepped in to salvage the unexpected challenges of a fully digital marketing campaign. And if there is anything to be learnt […]

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How will the ever-likely hybrid working model affect B2B tech marketeers?

A recent workspace trends report, based on a study of more than 300 company leaders in 18 major sectors, made four key predictions about the workspaces of the future. The top prediction is that hybrid working will become the norm and technology will play a greater role for boosting employee performance. Many of us have […]

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How to build an inbound marketing ready website

Creating an inbound marketing website isn’t just about making your digital shop window look good or promising the earth to customers. Your website should be talking to the target audience on an emotional level and enlightening them about your products or services. What is it? First things first. What is an inbound marketing-ready website? In […]

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Self-driving leads: How to make content marketing work for your B2B sales funnel

Tech B2B businesses, for all the marketing budget and hours spent on converting leads, can come up woefully lacking in the results department if they don’t fully understand the content requirements needed to convert leads into customers. Discovery. Consideration. Conversion. These are the key catalysts for audience conversion across the purchase funnel. And the vehicle […]

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The role of storytelling in content marketing

John Steinbeck wrote, “If a story is not about the hearer he will not listen…. A great lasting story is about everyone or it will not last. The strange and foreign is not interesting – only the deeply personal and familiar.” Steinbeck might have been writing about content marketing. Thankfully, B2B marketers have already recognised […]

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